Ebuka Okeke
@ebukaokeke
I build data-driven digital marketing campaigns that grow acquisition, engagement, and ROI.
NigeriaWhat I'm looking for
At Ipsos Mori, I lead multi-channel digital strategies across paid search, social media, email, and web, increasing inbound leads and customer engagement by 35%. I also built automated Tableau and GA4 dashboards that improved campaign ROI by 22%, while SEO and SEM optimizations grew organic traffic by 45% and reduced CPA by 18%.
I've combined market intelligence, audience segmentation, lifecycle email automation, and performance reporting to help teams find high-converting audiences and make faster decisions. Previously at Donside, I created digital copy and communications campaigns that lifted engagement by 40%.
Experience
Work history, roles, and key accomplishments
Spearheaded integrated digital marketing strategies across paid search, social media, email, and web, driving a 35% increase in inbound lead generation. Built automated Tableau and GA4 dashboards, improving campaign ROI by 22%.
Education
Degrees, certifications, and relevant coursework
Robert Gordon University
Master of Science, Digital Marketing
2021 - 2023
Master of Science in Digital Marketing from Robert Gordon University, Aberdeen, Scotland, United Kingdom, from 2021 to 2023.
Oduduwa University
Bachelor of Science, Business Administration
2015 - 2018
Bachelor of Science in Business Administration from Oduduwa University, Osun State, Nigeria, from 2015 to 2018.
Tech stack
Software and tools used professionally
Availability
Location
NigeriaAuthorized to work in
Job categories
Skills
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