At Resurgent Capital Services, I design experiments and analyze customer conversion, revenue performance, and digital channels. I created a four-arm factorial offer experiment with stratified randomization to measure incremental lift.
I own attribution logic across email, text, and ad touchpoints, and built positive rate, a KPI that combines clicks, replies, and payer conversion. I also developed a multi-armed bandit model for email ranking and analyze its test outputs to inform optimization.
I built and standardized reporting pipelines and analytical workflows that reduced turnaround time for business requests from approximately eight hours to two. In earlier Digital Strategy Analyst roles at Resurgent Capital Services, I analyzed portal experiences and offer strategies, including A/B tests associated with a 15 percentage-point improvement in time to first payment.
