duhita banerjee
@duhitabanerjee1
I lead scalable retail creative and brand strategy programmes that improve customer engagement.
IndiaWhat I'm looking for
I like to think of myself as as a creative soul who pitches in for all things design and content. I have majorly worked within non profit, fashion, ecomm and retail across departments. My favourite has been visual design, branding, marketing ( social strategy, photography, customer reachout) and content.
Here’s my career in a nutshell:
I'm leading high-volume POS and retail communications for Tesco UK's Main Estate and Express formats, delivered fully in-house and saving £150,000 annually. My work supports seasonal and promotional campaigns across 2,960 stores and has increased customer engagement by 12%.
At Jio Platforms, I contributed to Swadesh's visual language and storytelling ecosystem, building illustration systems, iconography, trust markers and brand guidelines for omnichannel consistency. I also supported GTM planning, artisan-led craft narratives, digital customer experiences and creative strategy across Ajiogram, Ajio Business and Designwale.
Earlier, at Isha Foundation, I led 10 designers and 15 volunteers, producing visual systems that helped drive a 3x increase in Inner Engineering applications and 2x website traffic. I build creative frameworks that connect brand integrity, customer experience and commercial goals
Experience
Work history, roles, and key accomplishments
Leading delivery of high-volume POS and retail communication programmes across Tesco UK Main Estate and Express formats, saving £150,000 annually. Managing seasonal and promotional campaigns across 2960 retail stores and partnering with marketing, business, agency and brand teams to deliver customer-facing communications at scale.
Contributed to the visual language and storytelling framework for Swadesh, developing illustration systems, iconography, trust markers and brand guidelines. Partnered with marketing, social and agency teams to strengthen brand storytelling and customer engagement, and supported GTM planning and launch initiatives.
Senior Illustrator
Isha Foundation
Jan 2020 - Sep 2021 (1 year 8 months)
Led creative production initiatives and managed a team of 10 designers and 15 volunteers. Developed visual communication systems supporting educational and engagement programs that led to a 3x increase in Inner Engineering applications and a 2x increase in website traffic.
Consultant Manager & Brand Designer
Content Ninja
Mar 2017 - May 2020 (3 years 2 months)
Ensured completion of Kidadl requirements on behalf of Content Ninja by managing a team of 7 illustrators for 6000 artworks within 3 months.
Consultant Manager & Brand Designer
Lakshmi Pyancha
Mar 2017 - May 2020 (3 years 2 months)
Conceptualised and executed all creative assets and content for social media, brand collateral, and product visualisations, enhancing brand communication for omnichannel requirements.
Executive Graphic Designer
ReleaseMyAd
Jan 2018 - Nov 2019 (1 year 10 months)
Created all marketing campaigns, brand assets and social content. Launched Xpert successfully across pan-India with a fully functional website and app, ensuring average screen time of 7 minutes per day.
Education
Degrees, certifications, and relevant coursework
University of Calcutta
Bachelor of Science, General Science
Pursued a Bachelor of Science degree in General Science.
Reliance Education
Professional Diploma, Graphic Design
Completed a Professional Diploma in Graphic Design.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Website
instagram.com/lady_potato24Salary expectations
Social media
Job categories
Skills
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