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Dominique Christina

@dominiquechristina

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Brand and partnership professional at FIT HUB who secured 30+ partners contributing Rp 1 bio in value.

Indonesia

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At FIT HUB, I develop brand strategies and partnerships, securing 30+ partners that contributed Rp 1 bio in value. I lead partnership activations from ideation and negotiation through execution and post-campaign evaluation.

As Brand Communication Specialist at FIT HUB, I planned and executed 40+ new club grand opening campaigns and 25+ activations that reached 10,000+ participants. I also supported the rollout of new club branding and maintained brand standards across existing clubs.

Across F&B, lifestyle, fitness, and hospitality brands, I’ve planned online and offline campaigns, managed KOL and community collaborations, and used performance insights to refine strategy. In freelance work for Talamalama Kreatif, I evaluated monthly performance and improved engagement by 5%.

Experience

Work history, roles, and key accomplishments

Current

Senior Brand & Partnership Associate

Current

FIT HUB

Sep 2026 - Present (1 month)

Develop and execute brand strategies to strengthen FIT HUB's positioning, driving growth in brand awareness and engagement. Source, evaluate, and negotiate strategic partnerships, securing 30+ partners contributing Rp 1 bio in value.

Brand Strategy Partnership Development Negotiation KPI Setting Campaign Tracking Stakeholder Management Integrated Campaigns KOL Collaborations

Brand Communication Specialist

FIT HUB

Feb 2024 - Aug 2026 (2 years 6 months)

Planned and executed 40+ new club grand opening campaigns. Led end-to-end brand campaigns (online/offline), from ideation and photo/video production to launch.

Campaign Management Brand Campaigns Photo and Video Production Brand Standards Partner Activations Event Planning

Freelance Social Media Specialist

Selah Hospitality

Jul 2025 - Feb 2026 (7 months)

Led social media strategy for 2 hospitality accounts (Selah Hospitality, Libera Space). Created design and videos, managed timelines between clients, and published all content.

Social Media Strategy Content Creation Design Video Production Client Management Performance Analysis

Marketing & Promotion Staff

Sinarmas

Oct 2023 - Feb 2024 (4 months)

Managed marketing for three F&B brands, growing Instagram followers and engagement. Ran promotional activities end to end, from ideation and collateral design to execution and reporting.

Marketing Instagram KOL Collaborations Editorial Planning performance reporting Design

Freelance Social Media Specialist

Talamalama Kreatif

Aug 2023 - Oct 2023 (2 months)

Led social media strategy for 3 hospitality and F&B accounts (Al Safa Kebuli, Houmi, Giuliani). Briefed designers, managed timelines between designers and clients, and published all content.

Social Media Strategy Content Creation Design Briefing Client Management Performance Analysis

Marketing Associate

Eilo

May 2023 - Oct 2023 (5 months)

Analyzed marketing performance and adjusted strategy to increase sales. Planned monthly digital campaigns and editorial calendars for Instagram and TikTok.

Marketing Analytics Digital Campaigns Instagram TikTok Community Relations KOL Management Content Design

Jr. Communication Staff

Hangry

Nov 2021 - Nov 2022 (1 year)

Managed Instagram and TikTok editorial plans for Ayam Koplo and San Gyu. Created collaboration giveaways with KOLs and other brands.

Social Media Management Instagram TikTok KOL Collaborations Giveaways Campaign Coordination Postmortems Design

Communication Intern

Hangry

Aug 2021 - Nov 2021 (3 months)

Supported the Brand team on regular campaigns and the Regional Marketing team on offline events. Led pre-campaign production (photo/video) and wrote post-mortems after every campaign.

Campaign Support Photo and Video Production Postmortems Social Media Design