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Peter Johannes Van Den Berg

@peterjohannesvandenb

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I drive global influencer partnerships and PR campaigns that grow brand awareness and sales.

Indonesia

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What I'm looking for

I'm looking to lead global influencer, partnership, and PR initiatives where I can build scalable KOL ecosystems, grow brand awareness, and deliver measurable commercial results across markets.

I've led global KOL strategies and high-impact influencer campaigns for brands including TECNO, TCL, Haier, JOMOO, GlocalMe, Infinix, and SHEIN. At Dyna Soul & Wezonet HK Limited, I managed six team members and delivered TECNO Slim’s global campaign with 47M views, 18M engagements, and a 35% sales increase in three months.

I'm currently leading influencer and partnership strategy across seven markets at IUX Asia, combining KOL acquisition, strategic partnerships, and localized growth initiatives. My background also includes PR, media relations, executive communications, negotiations, and building scalable KOL data and creator-community systems.

Experience

Work history, roles, and key accomplishments

Current

Influencer and Partnership Manager

Current

IUX Asia

May 2026 - Present (4 months)

Led regional influencer and partnership strategy across 7 markets, overseeing market expansion, KOL acquisition, and strategic partnerships. Achieved 70% of annual KPI target through KOL partnerships and influencer campaigns.

Influencer Marketing Partnership Management KOL Acquisition Strategic Partnerships Market Development Community Engagement Regional Strategy

Global KOL Manager

Dyna Soul & Wezonet HK Limited

Jun 2025 - Sep 2026 (1 year 3 months)

Led global KOL strategies across APAC, EU, UK, and US, managing a team of 6 and up to 10 concurrent projects. Delivered outperforming results, achieving 200% KPI exceedance and driving a 35% sales increase.

KOL Strategy Team Management Campaign Management Negotiation Database Management Cross Regional Coordination Influencer Marketing

Senior Public Relations Specialist

Soul Atlas Universe

Jun 2023 - Jun 2025 (2 years)

Led PR strategy and media relations for animated film launches and seasonal campaigns. Built influencer and media partnerships, achieving 87% of Q1 objectives and generating approximately 50,000 views.

PR Strategy Media Relations Influencer Partnerships Campaign Management Press Release Writing Cross functional Coordination

Training Operation and Development Intern

PasarTrainer

Jan 2023 - May 2023 (4 months)

Supported training operations and trainee coordination, collaborating with HR, Marketing, and Client Engagement teams. Increased client base by 60% to 275 clients and improved KPI scores.

Training Operations Coordination Cross Functional Collaboration Client Acquisition KPI Improvement

Junior Public Relations Specialist

MHT Consultants

Aug 2021 - Feb 2023 (1 year 6 months)

Supported strategic PR and executive communications, conducting research and coordinating cross-functional teams. Achieved 87% customer satisfaction and completed 5 IT and advertising projects.

PR Research Cross functional Coordination Client Relations Project Management

Education

Degrees, certifications, and relevant coursework

Tanri Abeng University

Bachelor of Arts, Communication Science

Grade: 3.61 GPA

Activities and societies: Exchange Top Student to Erasmus University 2022; The Best Christian Community Leader, 2021-2022

Bachelor of Arts in Communication Science with a 3.61 GPA, awarded as a Top 15 Cumlaude Graduate in 2023. Participated in an exchange program at Erasmus University in 2022.