Daniil Usachov

• Conducted competitor analysis of networking mixers, identifying a key market gap: most informal networkings and communities in Prague feel awkward and clique-ish to partake in, leaving expats even more lonely and isolated. Developed brand positioning, naming, and visual identity around a structured, icebreaker-driven format to fill that gap.
• Increased event attendance from 20 to 35 participant

Worked as Freelance Marketing Specialist at Freelance.

• Launched EFFIE CZ's first interview-format content: researched trending industry topics and framed questions through a junior-entering-the-field lens - outperforming previous content and reaching a new audience of young marketing creatives. Worked closely with SoMe manager, AKA's president, and project director on approvals and delivery to ensure brand-safe output.
• Created merchandise (sticker

• Working in a team of four interns, produced varied TikTok content to reach more potential sport league attendees. I achieved this through a combination of formats, including "This/That" rapid-fire interviews, "Reporting across __ Net" breaking news-style videos, and by hopping on culturally-relevant trends.
• Wrote weekly carousel-style LinkedIn posts and email newsletters highlighting players'

• Curated content during “ART Included Youth Exchange” 5 days of exchange.
• Created content like feedback interviews with participants, daily Instagram stories of activities, and a summary of the exchange Reels.

• Led brand strategy from research to execution: conducted competitor analysis and founder interviews to define positioning and tone of voice (approachable, calm, reassuring), then implemented across social media, newsletters, and print - including creating unified visual templates for consistent brand output.
• Produced organic and paid Instagram and TikTok ads promoting studio classes, founder’s

• Created a cross-platform strategy for RANOK's social media, increasing brand visibility by 20%.
• Produced 20+ posts and videos, boosting engagement and brand positioning.

• Worked with 3 big charities in Prague, Czech Republic, to collect donations for Ukrainian refugees.
• Recruited over 50 student and faculty donors through a media mix of Instagram, print, and internal newsletters over one week.
• Coordinated regularly with senior stakeholders like the Marketing Director, University President, and Student Life Office, ensuring aligned marketing communication an

Apr 2025

Feb 2025

Mar 2025

Some topics of research papers: treatment-resistant depression, psychedelics use in clinical psychology, Alzheimer’s treatments, and sexual activity in the elderly as a predictor of slower cognitive decline.

Bachelor's Thesis topic: "Coping with Stress Using Humor and the Presence of Meaning in Life "

I acquired a double degree in Psychology from the University of New York in Prague and SUNY Empire State College.

Nov 2024

Nov 2024

Oct 2024

Mar 2023