Looking for a job

daniel mackinnon

@danielmackinnon

Message

I build creative teams and multichannel brand systems for consumer brands.

Canada

Message

What I'm looking for

I'm looking to bring brand-building discipline to an innovative product-led company, leading multidisciplinary teams and commercially accountable creative across digital, video, social, retail, and OOH.

I've led brand expression and multichannel campaigns at Indochino, launching womenswear creative and building scalable teams, workflows, and standards across retail and e-commerce.

Previously, I relaunched Glow Magazine's digital ecosystem and helped grow brand sales nearly 300% in its first year. I've also directed national and international fashion, beauty, home, travel, and lifestyle campaigns for Hudson's Bay Company, P&G Beauty, House & Home Media, and luxury clients.

I'm a player-coach who combines editorial storytelling, commercial accountability, and AI-integrated creative workflows to move concepts into effective work across digital, video, social, retail, and OOH.

Experience

Work history, roles, and key accomplishments

Creative Director

Indochino

Jan 2021 - Jan 2026 (5 years)

Owned brand expression and led creative strategy for a new womenswear category. Built and mentored a cross-functional creative team and directed omni-channel campaigns.