Looking for a job

Darlene Killen

@dkillen

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GEO strategist specializing in AI visibility for small and mid-market businesses.

United States

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What I'm looking for

I seek roles where I can design and scale HR systems, automate employee lifecycle workflows, and apply AI-driven, compliance-first automation across global teams.

I build AI visibility infrastructure for businesses that aren’t showing up in generative search. Founder of The Visible Practitioner, a GEO consulting practice with a live documented case study. Hands-on experience across content architecture, structured entity data, platform auditing, and ecommerce digital presence. Previously Salesforce Administrator on a Revenue Operations team. Systems-focused. Metric-driven.

Experience

Work history, roles, and key accomplishments

Current

AI Systems Architect

Current

MoonInMental

Jul 2023 - Present (2 years 11 months)

Designed and maintained 15,000+ character production AI instruction systems with compliance guardrails and quality controls, and architected 13+ interconnected operational databases enabling automated reporting and a 2.8x increase in AI discoverability across platforms.

AI Systems Database Architecture Compliance Guardrails Taxonomy Design Quality Control

Ecommerce Manager

Cassadaga Hotel & Spiritualist Camp

Sep 2024 - May 2025 (8 months)

Built Shopify ecommerce system and website from scratch and administered inventory and financial operations via Stocky and QuickBooks for a 100+ SKU product catalog.

Shopify Ecommerce Stocky Quickbooks Inventory Management Payment Integration

Salesforce Scrum Master

JerseySTEM

Apr 2024 - Jul 2024 (3 months)

Served as Salesforce Scrum Master in a volunteer capacity, facilitating agile ceremonies and coordinating Salesforce-related deliverables for education-focused projects.

Scrum Master Sprint Planning

Salesforce Administrator

ExtraHop Networks

Apr 2022 - Jul 2023 (1 year 3 months)

Designed BambooHR-to-Salesforce integrations to automate employee lifecycle provisioning, administered Salesforce for 850+ global users, resolved 1,200+ monthly support tickets, and automated workflows reducing manual hours by 80%+.

Salesforce Administration BambooHR Employee Lifecycle Access Management Salesforce CPQ API Integration Workflow Automation

Salesforce Administrator

Deveau Group

Jan 2022 - Apr 2022 (3 months)

Led a team of intern Salesforce administrators through client implementation projects, coordinating deliverables and providing technical guidance with process documentation.

Salesforce Administration Team Leadership Implementation Lucidchart Project Coordination

Salesforce Administrator Trainee

Supermums

Sep 2021 - Apr 2022 (7 months)

Completed Salesforce Admin certification training and achieved Trailhead Ranger status while supporting trainee-level Salesforce administration tasks and platform learning.

Salesforce Administration Certification Platform Configuration Admin Tasks Learning Development

People Operations Specialist

Merlin Entertainments

Oct 2019 - Sep 2021 (1 year 11 months)

Served as Tier 1 HR support and led nationwide preboarding/onboarding and Ceridian Dayforce administration for 5,800 employees across 30+ locations, building centralized HR policies and maintaining I-9 audit-ready compliance.

Dayforce Onboarding I 9 Compliance Benefits Administration Payroll Support Employee Relations

Education

Degrees, certifications, and relevant coursework

Florida International University

Bachelor of Business Administration, Human Resource Management

Grade: Cum Laude

Completed a Bachelor of Business Administration in Human Resource Management, graduating Cum Laude with an international HR focus and SHRM-curriculum certification.