Diya Sallah-Wu

I've managed marketing and community programs at SHV Partners across six consulting and leadership offers and SHV Pathways, building workflows for onboarding, partner outreach, CRM operations, campaigns, and reporting.

I supported 50+ SHV Pathways founding members, improved 30-day retention by 11%, and helped increase quarterly proposals from 15 to 20–22. Through campaign and digital-journey optimization, I increased impressions by 672%, lifted CTR from 4.3% to 6.1%, and raised registration conversion from 1.8% to 3.2%.

At KWAI, I recruited and onboarded 50–200 creators per quarter, supporting a global creator ecosystem whose participants collectively reached 10M+ followers. I translated creator, publisher, audience, and market insights into growth priorities alongside Product, Partnerships, Content Operations, and Data Science.

My work also includes product design at LUCIO and XR program delivery at Georgetown University’s Extended Reality Lab, where I coordinated design, engineering, research, testing, and stakeholder communication. I bring an end-to-end perspective on acquiring, evaluating, onboarding, supporting, and engaging participants.