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Diya PadmakumarDP
Open to opportunities

Diya Padmakumar

@diyapadmakumar

I build scalable outreach, content, and visual systems that give brands a clear voice.

India
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What I'm looking for

I’m looking for roles where I can shape the strategic direction behind outreach, content, and brand voice, building clear systems that help brands communicate consistently across platforms.

At CleverSmith AI and Nyx Wolves, I work in business development, building the structure underneath outreach and brand conversations.

Over 4+ years across business development, content, and visual strategy, I’ve developed lead-generation frameworks, messaging systems, and platform content that scale. At United We Care India, I wrote long-form scripts and social copy that increased engagement by 40%, while making complex subjects more accessible and discoverable.

As an independent visual strategist and illustrator, I’ve led content and visual direction across 10+ client projects for culture, lifestyle, tech, and digital brands. I translate abstract ideas into clear, emotionally resonant narratives through editorial content, website copy, campaign assets, moodboards, and reusable visual systems.

I think about how something looks as much as how it reads. I’m moving toward roles where I can shape the strategic direction first, so outreach, content, and brand voice can follow with clarity.

Experience

Work history, roles, and key accomplishments

CleverSmith AI logoCA
Current

Business Development Executive

May 2026 - Present (4 months)

Business development executive at CleverSmith AI, focusing on outreach and lead generation.

Nyx Wolves logoNW
Current

Business Development Executive

May 2026 - Present (4 months)

Business development executive at Nyx Wolves, focusing on outreach and lead generation.

Freelance logoFR
Current

Visual Strategist + Illustrator

Aug 2021 - Present (5 years 1 month)

Independent content strategist and illustrator delivering editorial, visual, and platform content across culture, lifestyle, tech, and digital brands.

• Led end-to-end content and visual direction across 10+ client projects, shaping tone, structure, and visual systems aligned to brand goals and audience behaviour
• Developed content frameworks, moodboards, and reusable visual systems that reduced

United We Care India logoUI

Content Writer

Mar 2023 - Aug 2025 (2 years 5 months)

• Wrote long-form scripts for YouTube and digital learning platforms, maintaining audience retention across extended runtimes
• Structured complex subject matter into accessible narratives, improving program completion and reducing user drop-off
• Created platform-specific social copy that increased engagement by 40% through timing, phrasing, and audience-aware language
• Collaborated cross-functi

The Able Mind (DeStress Holistic Health Pvt. Ltd.) logoTL

Content Writer & Illustrator

Aug 2022 - Dec 2022 (4 months)

Early contributor responsible for building the brand’s social and visual presence from the ground up through illustration-led storytelling and editorial content.

• Launched and scaled the brand’s Instagram account from 0 to 1,000 organic followers in 4 months, without paid promotion
• Defined early content formats, posting cadence, visual language, and tone to establish a recognisable and cohesiv

Get That CV logoGC

Resume Writer

Jun 2021 - Oct 2021 (4 months)

- Crafted customized resumes, cover letters, and LinkedIn profiles for clients across various industries and career levels.
- Conducted in-depth consultations with clients to understand their career goals, strengths, and achievements, and translate them into compelling and relevant content.
- Collaborated with clients to ensure the accuracy and consistency of their professional brand across all jo

Khanthini Psychologist logoKP

Illustrator

Jul 2020 - Jan 2021 (6 months)

• Collaborated with a subject-matter expert to develop social media content that translated complex topics into clear, audience-friendly narratives
• Designed visually engaging posts that improved clarity and scroll-through comprehension across diverse audiences
• Conducted topic research to ensure accuracy, relevance, and alignment with brand positioning
• Supported day-to-day social media manage

Education

Degrees, certifications, and relevant coursework

SC

Stella Maris College

Bachelor of Arts - BA, English Literature and Communication Skills

2018 - 2021

Stella Maris College logoSC

Stella Maris College

Bachelor of Arts, English Literature and Communication Skills

2018 - 2021

Pursued a Bachelor of Arts in English Literature and Communication Skills from 2018 to 2021.

CV

Chettinad Vidyashram

Humanities

2016 - 2018

CV

Chettinad Vidyashram

High School Diploma, Humanities

2016 - 2018

Completed Humanities studies from April 2016 to April 2018.

Tech stack

Software and tools used professionally

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