Open to opportunities

diya afreen

@diyaafreen

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Digital marketing and ASO specialist driving app growth strategies.

United States

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my skills in digital marketing and analytics to drive impactful growth strategies.

I am a digital marketing and ASO specialist with a proven track record in leading both paid and organic growth strategies across various app categories. My experience includes managing and optimizing campaigns on platforms like Google Ads, Meta Ads, and Apple Search Ads to drive user acquisition and maximize ROI. I excel in analyzing campaign performance data using tools such as Google Analytics, Looker Studio, and SEMrush, which has allowed me to refine strategies and boost efficiency.

Throughout my career, I have improved app keyword rankings and category visibility through ongoing ASO efforts, metadata optimizations, and A/B testing. I take pride in creating clear, actionable dashboards and performance reports using Tableau and Power BI to support data-driven decision-making. My collaborative approach has enabled me to lead projects from end to end, ensuring strategic alignment with business goals while working closely with cross-functional teams.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing & Analytics Intern

Current

Alphametic

May 2025 - Present (2 months)

Led cross-platform data integrations in Looker Studio by blending Google and Bing Ads data, reducing manual reporting time by 6+ hours/month and minimizing errors by 95%. Built advanced SQL queries to enable regional performance tracking by postal codes, aligning campaign targeting with evolving market strategies and saving 4+ hours/month.

Google Ads Bing Ads Looker Studio SQL GPT

Senior ASO Consultant

Redbox Mobile – App Marketing Agency

Jan 2023 - Jun 2024 (1 year 5 months)

Managed ASO and ASA strategies for a diverse portfolio of iOS and Android apps across various categories, driving organic growth and improving keyword rankings. Led Apple Search Ads campaigns end-to-end, from keyword targeting and bid optimization to performance analysis, increasing installs and ROAS.

ASO Apple Search Ads Meta Ads Google Ads AppTweak Power BI Tableau

ASO Consultant

Redbox Mobile – App Marketing Agency

Jan 2022 - Jan 2023 (1 year)

Managed ASO functions, optimizing metadata and improving keyword rankings for better app visibility in app stores. Conducted in-depth keyword performance analysis, driving improvements in keyword visibility and category rankings.

ASO Meta Ads Google Ads Apple Search Ads Power BI Tableau Keyword Analysis

Digital Marketing Intern

Wharf Street Strategies

Nov 2020 - Sep 2021 (10 months)

Worked on SEO and ASO projects to improve app visibility and drive organic traffic. Conducted keyword analysis and optimized app metadata to improve keyword rankings and category visibility.

SEO ASO Keyword Analysis App Metadata Optimization Marketing Strategies

Education

Degrees, certifications, and relevant coursework

Florida Atlantic University

Master’s in Business Analytics, Business Analytics

2023 -

Grade: 3.8

Currently pursuing a Master's in Business Analytics, focusing on advanced data analysis and strategic business insights. Expected to graduate in August 2025.

University of Hertfordshire

Master’s in International Business, International Business

2019 - 2021

Grade: 3.2

Completed a Master's in International Business, gaining expertise in global market strategies and cross-cultural business operations. Graduated in August 2021.