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DA@diyaafreen
Digital marketing and ASO specialist driving app growth strategies.
United StatesI am a digital marketing and ASO specialist with a proven track record in leading both paid and organic growth strategies across various app categories. My experience includes managing and optimizing campaigns on platforms like Google Ads, Meta Ads, and Apple Search Ads to drive user acquisition and maximize ROI. I excel in analyzing campaign performance data using tools such as Google Analytics, Looker Studio, and SEMrush, which has allowed me to refine strategies and boost efficiency.
Throughout my career, I have improved app keyword rankings and category visibility through ongoing ASO efforts, metadata optimizations, and A/B testing. I take pride in creating clear, actionable dashboards and performance reports using Tableau and Power BI to support data-driven decision-making. My collaborative approach has enabled me to lead projects from end to end, ensuring strategic alignment with business goals while working closely with cross-functional teams.
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Work history, roles, and key accomplishments
Alphametic
May 2025 - Present (6 months)
Led cross-platform data integrations in Looker Studio by blending Google and Bing Ads data, reducing manual reporting time by 6+ hours/month and minimizing errors by 95%. Built advanced SQL queries to enable regional performance tracking by postal codes, aligning campaign targeting with evolving market strategies and saving 4+ hours/month.
Redbox Mobile – App Marketing Agency
Jan 2023 - Jun 2024 (1 year 5 months)
Managed ASO and ASA strategies for a diverse portfolio of iOS and Android apps across various categories, driving organic growth and improving keyword rankings. Led Apple Search Ads campaigns end-to-end, from keyword targeting and bid optimization to performance analysis, increasing installs and ROAS.
Redbox Mobile – App Marketing Agency
Jan 2022 - Jan 2023 (1 year)
Managed ASO functions, optimizing metadata and improving keyword rankings for better app visibility in app stores. Conducted in-depth keyword performance analysis, driving improvements in keyword visibility and category rankings.
Wharf Street Strategies
Nov 2020 - Sep 2021 (10 months)
Worked on SEO and ASO projects to improve app visibility and drive organic traffic. Conducted keyword analysis and optimized app metadata to improve keyword rankings and category visibility.
Degrees, certifications, and relevant coursework
FUMaster’s in Business Analytics, Business Analytics
2023 -
Grade: 3.8
Currently pursuing a Master's in Business Analytics, focusing on advanced data analysis and strategic business insights. Expected to graduate in August 2025.
UHMaster’s in International Business, International Business
2019 - 2021
Grade: 3.2
Completed a Master's in International Business, gaining expertise in global market strategies and cross-cultural business operations. Graduated in August 2021.
RUBachelor’s in Computer Applications, Computer Applications
2015 - 2019
Grade: 3.5
Earned a Bachelor's in Computer Applications, building a strong foundation in computer science and software development. Graduated in May 2019.
United StatesYou can contact diya and 90k+ other talented remote workers on Himalayas.
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