Dina Hedayat
@dinahedayat
Senior Feed Operations specialist improving enterprise e-commerce feed health and acceptance.
EgyptWhat I'm looking for
I’m a Senior Feed Operations Specialist with 5+ years managing high-volume product catalog infrastructure for enterprise e-commerce merchants across MENA and GCC. I own end-to-end data governance for product feeds—parsing XML/JSON schemas, diagnosing transformation errors, and closing critical data gaps to keep publication stable at scale.
In my current role at Tabby, I specialize in operations and API debugging, resolving connectivity failures, mapping logic errors, and data latency issues. I’ve consistently delivered 95%+ feed acceptance rates and 98% SLA compliance, and I lead feed performance reconciliation to pinpoint root causes behind low acceptance.
I also act as the primary technical communication point for Tier 1 & Tier 2 merchants, cross-referencing source data against vendor specifications to stabilize feed health within strict 24–48 hour SLAs. I’m bilingual in English/Arabic and enjoy translating complex technical issues into clear, actionable merchant solutions—especially in remote-first, distributed environments.
Experience
Work history, roles, and key accomplishments
Owned end-to-end data governance for enterprise product feeds by diagnosing XML/JSON transformation and publication failures, improving channel feed acceptance to 95%+. Resolved Feedonomics pipeline blockages (API connectivity, mapping logic, stock inversion, and latency) while maintaining 98%+ SLA compliance within 24–48 hour windows.
Managed product feed ingestion and transformation pipelines to keep merchant catalog data accurate across touchpoints. Led QA testing on a PIM/CMS workflow and performed daily feed/app health checks (links, images, rendering) to reduce time-to-live for new integrations.
Senior E-Commerce Content Manager
Kemitt
May 2020 - Jun 2023 (3 years 1 month)
Owned catalog operations across 20+ product categories, managing status, inventory, pricing, and availability at scale. Built seller listing guidelines and image standards to improve catalog consistency and conversion-ready content, while producing bilingual (English/Arabic) product and campaign copy.
Design Architect & Interior Visualiser
Dar El Mohandesin / El Agizy Architecture / Shagara NGO
Dec 2018 - May 2020 (1 year 5 months)
Delivered architectural and interior design projects from brief to rendered output, creating precise technical documentation to support downstream operational work. Produced interior visualizations using modern design tools and collaborated to translate requirements into final deliverables.
Education
Degrees, certifications, and relevant coursework
Cairo University
Bachelor of Architecture Engineering, Architecture Engineering
2013 - 2018
Grade: Very Good with Honours
Earned a Bachelor of Architecture Engineering at Cairo University from 2013 to 2018, graduating with Very Good with Honours.
Tech stack
Software and tools used professionally
Availability
Location
EgyptAuthorized to work in
Social media
Job categories
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