Dimple Soni

I’m an analytical, user-focused BBA student aspiring to build a career in Product Management. I’m drawn to product work that connects user pain points to business impact—especially in consumer tech and AI-led experiences.

Through independent product case studies, I’ve built hands-on practice in product case study development, user research, competitor analysis, and structured PRD writing. I translate market observations into clear feature concepts, always balancing user value, feasibility, and measurable outcomes.

I create user personas and map end-to-end journeys to reduce friction and improve usability. For example, in an Instagram-inspired “Locked Chats” concept, I designed user flows, drafted a mini PRD, and estimated impact around DM retention, trust for privacy-conscious users, and engagement with secure conversations.

In another project, I analyzed the beauty purchase journey and proposed an AI-powered face scan for shade recommendations. I documented feature requirements, including core logic and fallback UX, then benchmarked competitor approaches to position the solution for higher conversion intent and reduced shade-mismatch returns.