DIMITRIS RIZOGLOU

Leading global brand strategy for four consumer-technology brands, reporting to the CEO, with a team of 20-40 across EU, US, and China. Managing a $5-15M budget and leading the US launch of a new connected-health wearable.

Regional lead for DACH, doubling market share from 6% to 12% in twelve months and increasing sales by 45%. Opened co-marketing with Peugeot and Uber, grew Instagram organically from 10K to 22K, and improved conversion rate by 40%.

Built the entire digital communication and content strategy for Bank of Valletta.

Ran digital, content, social, and PR across 13 European markets with a 20-person team. Increased brand awareness by 7% year on year and hosted 100 media journalists at IFA and MWC, increasing brand share of voice by 45%.

First marketing hire in the region, building the brand from 3% to 65% awareness in under two years. Managed a €5-7M annual budget, led crisis communications during US sanctions, and partnered with Red Bull on gaming events.

Planned and bought search, social, and display media for Samsung Electronics, VISA, FCA, and Ferrero, managing a $5-7 million media budget.

Led a 25-person client-services and creative team across PepsiCo (Lipton), Coca-Cola, Holmes Place, and UNHCR.

Built the agency's digital and performance practice from scratch for clients including Sanofi, Ferrero, Fiat, and Mitsubishi. Led the pan-European MetLife DentalCare launch and received the Sanofi Global Innovation Award.

Raised ~$1M, built one of the first in-text ad platforms, grew it across Europe and into Saudi Arabia, and sold the company.

BSc (Hons) in Business Administration from the University of Wales, completed from 1996 to 1999.

Completed a course on Marketing Analytics: Price & Promotion at UC Berkeley Haas.

Completed a course on Entrepreneurship in Emerging Economies at Harvard Business School.