Open to opportunities

Daniella Salomon

@daniellasalomon

Message

Multidisciplinary creative brand strategist specializing in cultural storytelling and influencer-driven growth.

Peru

Message

What I'm looking for

I seek roles where I can lead brand and influencer strategy, build cultural storytelling, manage creative teams, and scale community-driven content across global markets.

I am a multidisciplinary creative strategist with 9+ years of experience building culturally resonant brands, content systems, and community-driven campaigns across LATAM and the U.S.

I have led brand identity, messaging, and influencer strategies for launches and cultural hubs — including directing the FIFA World Cup 2026™ Host City site messaging and growing Casona Ofelia to 20,000 engaged followers in its first year.

I manage cross-functional creative teams, run PR and influencer activations, and create scalable content systems that align strategy with national aesthetics to drive organic growth and meaningful partnerships.

Experience

Work history, roles, and key accomplishments

Current

Creative Brand Strategist

Current

DD.NYC

Apr 2025 - Present (5 months)

Support global brands in building cohesive messaging and content across digital touchpoints and directed messaging for the FIFA World Cup 2026™ Host City site, aligning narrative and design.

Brand Strategy Messaging Content Strategy Creative Briefing Cross Functional Collaboration Digital Touchpoints

Current

Co-Founder & Creative Director

Current

Casona Ofelia

May 2023 - Present (2 years 4 months)

Built Casona Ofelia's brand identity as a cultural hub, growing an engaged community of 20,000+ organically in 12 months and producing 10+ pop-ups and events with global partners.

Brand Development Community Building Event Production Content Strategy Partnerships Team Leadership

Influencer Marketing Lead

Fintech App (Pre-Launch)

Apr 2025 - Apr 2025 (0 months)

Led influencer discovery and outreach for a U.S. Gen Z-focused app, identifying 200+ qualified creators (100k+ followers, 10%+ ER) and evaluating brand fit ahead of launch.

Outreach TikTok Instagram YouTube Campaign Planning

Brand & Influencer Strategist

WBrand PR

Jan 2016 - Dec 2018 (2 years 11 months)

Led brand strategy and influencer campaigns for lifestyle and beauty clients across LATAM and the U.S., directing activations and event-led campaigns for clients including Sony and Victoria's Secret.

Influencer Marketing PR Campaign Strategy Client Management Content Strategy Media Relations