Open to opportunities

Diego Fernandez Cueto

@diegofernandezcueto

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Results-driven executive with 24 years of expertise in dynamic management roles

Mexico

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What I'm looking for

Seeking a management position that leverages my experience in driving business growth and fostering strategic partnerships in Mexico, Latin America, the United States, and Asia.

As a seasoned executive with a proven track record of driving business strategy, development, and finance, I bring a robust background in fostering growth and forging strategic partnerships across various industries. With a strong presence in Mexico, Latin America, the United States, and Asia, I am poised to leverage my expertise in a management position that aligns with my passion for growth and innovation.

Throughout my career, I have demonstrated success in spearheading projects, developing and executing business strategies, and facilitating trade relations with prominent organizations. My achievements include securing significant contractual agreements, executing business strategies that drive sales growth, and creating digital strategies for direct sales.

I am a results-driven executive with a strong focus on customer research, market segmentation, and tailored product development. I am confident in my ability to lead teams, design sales strategies, and oversee marketing efforts that drive business growth and profitability.

Experience

Work history, roles, and key accomplishments

Current

Senior General Manager

Current

VFS Global

Jun 2022 - Present (3 years)

Leading business development efforts in Latin America, focusing on strategic partnerships and market expansion. Successfully secured significant contracts with major organizations, enhancing service offerings and revenue.

Business Development Strategic Partnerships Market Segmentation Contract Negotiation Project Management

Director

Grupo Financiero Aserta

Nov 2019 - May 2022 (2 years 6 months)

Directed business transformation initiatives through customer research and digital strategies. Led marketing efforts and developed tailored products for new market segments, achieving significant sales growth.

Digital Marketing Customer Research Sales Strategy Product Development Team Leadership

Director

Ideurban

Nov 2014 - Nov 2019 (5 years)

Oversaw commercial strategies for residential and retail projects, managing financial strategies and marketing teams. Achieved substantial capital generation through property sales and rentals.

Commercial Strategy Financial Planning Team Management Marketing Negotiation

Director

Unifin Financiera

Sep 2011 - Nov 2014 (3 years 2 months)

Led financial leasing product strategies and developed new revenue streams. Achieved significant sales growth and established partnerships with investment funds.

Sales Strategy Business Development Budget Management Partnership Building

Director

Dentalia

Jan 2006 - Sep 2011 (5 years 8 months)

Managed the commercial department and developed marketing strategies for dental insurance. Secured major agreements with insurance companies, driving profitability.

Commercial Strategy Marketing Strategy Insurance Team Leadership

Vice Principal

Collins Co. Ltd

Jul 1999 - Oct 2003 (4 years 3 months)

Oversaw commercial strategies for Asian goods in the Mexican market, managing import processes and establishing key partnerships with supermarket chains.

Commercial Strategy Market Analysis Partnership Development Negotiation