Diego Alexis Baeza Herrera

Led data strategy for e-commerce operations across Chile, Peru, and Colombia, managing a team of analysts and overseeing models, KPIs, and governance. Designed and led an ETL/ELT pipeline on GCP, BigQuery, Dataform, and Python, and built canonical models for a platform with over 70 controls and 40 AI agents.

Standardized official sources, business rules, documentation, and reporting for refunds and financial reconciliations. Designed and implemented the regional promotions and compensations model, consolidating orders with discounts and seller data, and enabled traceability for approximately 4 million regional orders.

Automated data cross-referencing, file cleaning, BigQuery loads, validations, and reporting for refunds and compensations. Reduced daily analysis cycles from approximately 4 hours to about 1 hour and documented each RPA in Confluence.

Automated refund and compensation processes and Salesforce ingestion for Chile, Peru, and Colombia. Developed Python RPAs for data cross-referencing, cleaning, BigQuery loads, quality controls, and automated report distribution.

Analyzed and managed client portfolios for debt regularization using Oracle Siebel, combining background evaluation, negotiation, and direct customer service.

Managed platforms, digital communication, and alliances for STEM initiatives, science outreach, school robotics, and Congreso Futuro.

Completed a degree in Engineering Project Management, with a focus on project management.

Completed a diploma in Data Science, covering data science methodologies and tools.

Earned a university technical degree in Aeronautical Maintenance.