Diana Tirado
@dianatirado
I lead creative teams, brand systems, and social growth for global portfolios.
What I'm looking for
At Attention Grabbing Media Agency, I lead a creative department that grew from 2 to 10 designers and editors while supporting nine international accounts across eight platforms. I’ve helped drive 34 million followers across brands and public figures, including growing Natural Slim U.S. on Facebook from 510,000 to 2.6 million followers.
I build practical systems for high-volume, multi-brand content production, visual consistency, and reporting across Meta and TikTok. My background spans branding, packaging, UI and e-commerce design, editorial production, and creative leadership for organizations including Zoé Water, Productos Latina, Cruz Azul, and Mexico’s Presidential Staff.
Experience
Work history, roles, and key accomplishments
Creative Director
Attention Grabbing Media Agency (AGM)
Jun 2021 - Present (5 years 2 months)
Scaled the creative department from 2 to 10 professionals and grew operations from 5 to 9 international accounts across 8 platforms. Drove a 34-million follower increase across the brand portfolio, including a flagship case growing Natural Slim U.S. on Facebook from 510,000 to 2.6 million.
Freelance Graphic Designer
Independent Creative & Branding Consultant
Oct 2018 - Jul 2021 (2 years 9 months)
Led strategic branding for Zoé Water, including logo and packaging design. Developed visual identities for health and beauty brands, designed UI for web projects, and managed integral visual identity for Productos Latina.
Editorial Graphic Designer & VIP Logistics Coordinator
Estado Mayor Presidencial de México
Feb 2014 - Oct 2018 (4 years 8 months)
Produced high-level editorial design for official books and publications, managing print production with Talleres Gráficos de México. Coordinated protocol and logistics on official flights and completed crisis-management training.
Team Leader & Graphic Designer
Alto Impacto
Jan 2013 - Feb 2014 (1 year 1 month)
Promoted to Team Leader of a multidisciplinary design/development team and lead client contact. Directed the 50th-anniversary visual identity for the Cruz Azul football club.
Internal Marketing Lead & Graphic Designer
Mex CH
Jul 2010 - Dec 2012 (2 years 5 months)
Led the internal marketing division and ran the full cycle of promotional materials on industrial production equipment.
Education
Degrees, certifications, and relevant coursework
Instituto Tecnológico de Sonora (ITSON)
Bachelor of Arts, Graphic Design
Graduated with a Bachelor of Arts in Graphic Design from Instituto Tecnológico de Sonora in 2010.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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