Open to opportunities

Javier Ibáñez

@javieribez

Message

I lead integrated, social-first campaigns from concept through multi-platform production.

Mexico

Message

What I'm looking for

I'm looking to lead integrated, social-first creative work, mentor multidisciplinary teams, and build consistent brand campaigns across digital, media, and experiential platforms.

At Dentsu Creative, I lead integrated and social-first campaigns for automotive, FMCG, and consumer brands across digital, CRM, TV, radio, OOH, and experiential channels. I bring ideas from briefing and concept development through production while aligning strategy, design, account, and production teams.

Previously, I developed creative initiatives for Citibanamex at Publicis and led digital campaigns for Bud Light, Michelob Ultra, Xiaomi Mexico, Warner Home Entertainment, and Mexican National Teams. I also mentor creatives and integrate generative AI into research, ideation, copy development, and presentation workflows.

Experience

Work history, roles, and key accomplishments

Current

Creative Lead

Current

Dentsu Creative

Sep 2023 - Present (2 years 11 months)

Spearheaded integrated and social-first creative development across automotive, FMCG, and consumer brands, from briefing and concept development through production. Orchestrated creative thinking across campaign platforms, social, digital, CRM, TV, radio, OOH, and experiential, ensuring consistency from idea to execution.