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Dharni GuptaDG
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Dharni Gupta

@dharnigupta

Marketing and CRM professional who qualified leads at ICA Pidilite and recommended improvements to sales processes.

India
Message

At ICA Pidilite, I conducted client meetings with architects and interior designers, managed CRM-based engagement and lead qualification, and recommended technology-driven improvements after identifying process inefficiencies.

In a CRM and sales process improvement project for Shri Amarnath Milk Foods, I analyzed workflows and recommended CRM solutions for lead tracking and pipeline management. I also wrote and edited digital content at Bollywood Hungama and contributed to international market expansion strategy through X-CULTURE.

Experience

Work history, roles, and key accomplishments

SF

CRM & Sales Process Improvement Project

Shri Amarnath Milk Foods

Feb 2025 - May 2025 (3 months)

Analyzed customer acquisition and sales workflows, identifying process gaps and recommending CRM-based solutions for lead tracking, follow-ups, and pipeline management. Conducted 100+ outbound calls to FMCG prospects, generated and qualified leads, and scheduled business meetings with the Purchase Manager at ITC Foods.

BH

Junior Content Writer

Bollywood Hungama

Dec 2021 - Feb 2022 (2 months)

Optimized original digital content aligned with editorial and SEO standards, incorporating targeted keywords, internal/external links, and relevant visuals. Proofread and edited newsletters and articles for grammar, accuracy, consistency, and readability.

Education

Degrees, certifications, and relevant coursework

Birla Institute of Management Technology, Noida logoBN

Birla Institute of Management Technology, Noida

PGDM-IB, Marketing & BFSI

2023 - 2025

Pursued PGDM-IB with a focus on Marketing and BFSI, gaining expertise in international business management.

University of Delhi logoUD

University of Delhi

B.A. (Hons.), English

2019 - 2022

Completed B.A. (Hons.) in English, developing strong analytical and communication skills.

SA

Shri Ram Centennial School, Agra

Senior Secondary, General

2019 - 2019

Completed Senior Secondary (12th) education with a focus on core subjects.

SA

Shri Ram Centennial School, Agra

Secondary, General

2017 - 2017

Completed Secondary (10th) education, building a strong academic foundation.

Tech stack

Software and tools used professionally

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