Joy Pk

I am a digital marketing and content specialist with experience across social media, performance marketing, and business development. I combine creative content production with data analysis to drive measurable brand results.

At GCAP GOLD I manage and plan content calendars and produce high-quality digital content while coordinating with PR to amplify brand messaging. Previously, as a Facebook Marketing Expert at Concentrix Malaysia, I consulted clients on campaign performance, provided actionable recommendations, and helped optimize advertising spend.

My background includes merchant onboarding and SME payment solutions at True Money, where I tracked performance metrics and delivered insights to improve initiatives. Early roles at American Express strengthened my attention to compliance, brand standards, and event support for premium clients.

I work with a detail-oriented, collaborative approach and focus on using analytics to inform creative decisions. I seek opportunities to grow impactfully in marketing, content strategy, and performance-driven communications.