At Dance Umbrella of Ontario, I lead integrated marketing and communications across provincial and national programs, advocacy initiatives, and audience engagement. I develop strategies aligned with organizational priorities and use campaign performance and audience insights to guide improvements.
For Dance: Made in Canada, I manage advertising sales, exceeded projected revenue targets, and strengthened relationships with sponsors and partners. I also produce impact communications, newsletters, press releases, and materials for festivals and sector initiatives.
I founded Oorja Danceworks and continue to lead its performance, education, and community engagement work across Canada and India. I built its brand and marketing approach, produced performances and educational programming, and grew its digital community to more than 10,000 followers.
Earlier, I supported national dance and touring initiatives through communications, events, and stakeholder engagement at Ontario Presents and CanDance Network. At Kingston School of Dance, I led communications and operations for 300+ students and 20 staff, including email campaigns and website redevelopment.
