Looking for a job

Denny Setiawan

@dennysetiawan

SEO Strategist at Schnap Electrical Wholesale, optimizing 9,000+ product pages and growing organic search across ecommerce.

Indonesia

Message

What I'm looking for

I’m open to remote or hybrid opportunities, including international projects. I’m focused on helping global B2B and SaaS companies grow in the Indonesian market through SEO and AI-driven discovery.

At Schnap Electrical Wholesale, I lead SEO growth for an Australian electrical wholesale ecommerce platform with more than 200,000 indexed product pages. Since May 2026, I’ve optimized 9,000+ product pages, 33 category pages, and 52 brand pages, and published 81 blog articles.

At Sangfor Technologies Indonesia, I lead SEO strategy for B2B SaaS cybersecurity and cloud solutions. In September 2026, organic sessions reached 5,611, up 19.2% month over month, and Google AI Overviews cited the site in 16 of 23 tracked prompts.

At iNews Media Group, I drove 269% organic traffic growth across four media websites, reaching 30 million monthly users and 90 million page views. I also led a team of more than 40 SEO specialists and writers, with organic channels generating over USD 30,000 in monthly programmatic revenue.

Through Kingserp, my independent consulting practice, I’ve advised global B2B and B2C clients on SEO and content strategy, improving organic visibility by about 20% on average. I’m expanding into Generative Search Optimization and AI-driven discovery, and I’m open to remote or hybrid opportunities, including international projects.

Experience

Work history, roles, and key accomplishments

Current

Head of SEO & Digital Growth

Current

Schnap Electrical Wholesale

May 2026 - Present (5 months)

Leading SEO growth for an Australian electrical wholesale ecommerce platform with 200K+ indexed product pages. Optimised 9,000+ product pages, 33 category pages, and 52 brand pages since May 2026, with 81 blog articles live.

SEO Strategy Technical SEO On Page SEO Content Architecture Internal Linking E commerce SEO Google Analytics Google Search Console

Current

SEO & Generative Search Strategist

Current

Sangfor Technologies Indonesia

Dec 2025 - Present (10 months)

Leading SEO strategy for B2B SaaS cybersecurity and cloud solutions, growing Indonesia organic sessions to 5,611 in Sep 2026 (+19.2% MoM). Delivered 8 articles across VMware migration, Firewall & SD-WAN, and SecOps focus areas, with Google AI Overviews citing the site in 16 of 23 tracked prompts.

SEO Strategy B2B SEO Keyword Research Topic Clustering Internal Linking Backlink Development Google AI Overviews Generative Search Optimization (GEO)Google Search Console

Current

Founder & Digital Growth Consultant

Current

Kingserp

May 2017 - Present (9 years 5 months)

Provided SEO and content strategy services for global clients, improving organic visibility by ~20% on average. Led end-to-end SEO execution including technical SEO, keyword strategy, on-page optimization, and link building for B2C and B2B websites.

SEO Strategy Technical SEO Keyword Research On Page SEO Link Building Content Strategy B2B SEO B2C SEO

Head of SEO

iNews Media Group

Oct 2018 - Jun 2025 (6 years 8 months)

Drove 269% organic traffic growth across 4 media websites, achieving 30M monthly users and 90M page views. Led and scaled a team of 40+ SEO specialists and writers, delivering USD 30,000+/month programmatic revenue from organic channels.

SEO Strategy Technical SEO Keyword Optimization Google Discover Team Leadership Content Strategy Google Analytics Google Search Console

SEO Head (Election 2024 Campaign)

Political Party (PDIP)

Oct 2023 - Dec 2023 (2 months)

Led SEO strategies for an Indonesia presidential candidate, driving high-traffic political content. Produced 100 articles per day from 15 SEO writers, distributed to 20 news media in Indonesia.

SEO Strategy Content Production Media Distribution Political Campaign SEO

SEO Specialist

redBus Pte Ltd

Jul 2016 - Apr 2017 (9 months)

Improved organic rankings for e-commerce ticketing platforms through technical SEO audits by more than 120%. Managed 30 multilingual content pieces per month and 20 link building activities.

Technical SEO Content Management Link Building Multilingual SEO E commerce SEO

SEO Consultant

Kreacio Media

Jan 2016 - May 2016 (4 months)

Achieved an estimated 25-30% growth in organic visibility for 10+ Singapore/SEA clients via content optimization and link building. Collaborated remotely with Singapore teams using Slack and Skype.

SEO Content Optimization Link Building Remote Collaboration Slack Skype

SEO Specialist

iClick Media

Jul 2015 - Dec 2015 (5 months)

Increased organic traffic by an estimated 20-30% for 15+ SEA clients through keyword research, on-page and off-page SEO. Collaborated remotely with Singapore teams using Slack and Skype.

Keyword Research On Page SEO Off Page SEO Remote Collaboration Slack Skype