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Denise Begley

@denisebegley

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I lead global event experiences that accelerate AI adoption and business growth.

United States

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What I'm looking for

I'm looking to lead strategic global event and experiential marketing programs that connect customers, developers, partners, and executives while accelerating AI adoption, engagement, and business growth.

I led Microsoft Build, Ignite, and executive events for nearly two decades, engaging developers, partners, enterprise customers, and employees around Microsoft's cloud and AI portfolio.

At Microsoft, I evolved Build from 2017 through 2025, including the company's first online flagship event during COVID and its transition to hybrid delivery. I also stepped in as acting event director 13 weeks before Ignite 2024, closing a significant budget gap while improving experiences for senior decision-makers.

Most recently, at SAP, I increased return on investment for strategic marketing and event initiatives, driving AI-solution adoption at SAP Sapphire and SAP TechEd. I bring data-driven event strategy, cross-functional leadership, operational rigor, and a developer-centric approach to large-scale experiences.

Experience

Work history, roles, and key accomplishments

Sr. Strategic Event Marketing Manager

Simplicity Consulting at SAP

Jan 2025 - Jan 2026 (1 year)

Increased SAP's return on investment in strategic marketing and event initiatives by aligning cross-functional teams, accelerating execution, reducing operational risk, and enabling high-impact customer and developer experiences that support business and AI adoption goals.

Strategic Marketing Event Management Cross functional Alignment AI Adoption Customer Experience Developer Experience SAP Sapphire SAP TechEd

Director/Executive Producer, Commercial Cloud and AI Marketing

Microsoft

Jan 2016 - Jan 2025 (9 years)

Drove event experiences supporting Microsoft's AI product portfolio, engaging tens of thousands of developers, partners, and enterprise customers annually through Microsoft Build and Microsoft Ignite and an annual internal leadership summit for the C-suite employees at Microsoft.

Event Management AI Quantum Computing GitHub Azure Live Demonstrations Technical Breakouts Hands On Labs Data Driven Strategy Operational Efficiency Cost Reduction Pipeline Growth Customer Engagement Audience Targeting Event Planning Post Event Analysis

Developer Experience Audience Marketing

Microsoft

Jan 2007 - Jan 2016 (9 years)

Drove event demand generation for Microsoft flagship event portfolio (MIX, PDC, TechEd Europe, TechEd North America, Build, the Build Tour and Microsoft Ignite). Managed outbound promotional communications and directed marketing leads in 37 subsidiaries to implement plans and boost registrations.

Demand Generation Event Marketing Email Subscription Social Media Community Outreach Influencer Outreach Marketing Leadership Best Practice Sharing

Product Marketing Manager

Microsoft

Jan 2006 - Jan 2007 (1 year)

Drove creation of localized marketing collateral for the Most Valuable Professional Program, ensuring alignment with global standards. Managed online tools, including a secured member site, to enhance worldwide event engagement.