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Alexandra Algarin

@alexandraalgarin

Event Marketing Manager at FOUNDRY, directing campaigns for CIO 100 Awards & Conference and a $1M+ flagship program.

At FOUNDRY, I lead integrated marketing strategy for an executive technology portfolio that includes CIO 100 Awards & Conference. I direct audience acquisition for the $1M+ flagship program serving 400+ senior technology leaders.

I own strategy and execution for six syndicated event programs, alongside custom roundtables, dinners, virtual programs, and executive experiences. Across these programs, I manage 10+ annual campaigns and a $100K budget.

I’ve guided campaigns through acquisitions, the IDG-to-Foundry transition, restructuring, and platform changes while protecting readiness and stakeholder confidence. I build campaigns across email, web, social, partner marketing, content, sales enablement, and event technology.

Earlier, at NEW ENGLAND MOTORCYCLE GROUP, I planned and promoted 150+ branded events across five dealerships. At COGNIA, I built a scalable national event program and implemented Cvent standards for 100+ programs.

Experience

Work history, roles, and key accomplishments

Current

Event Marketing Manager

Current

Foundry

Jan 2025 - Present (1 year 10 months)

Lead integrated marketing strategy for Foundry's executive technology portfolio, strengthening brands, growing qualified audiences, and increasing sponsor value. Own strategy and execution for six syndicated event programs and direct audience acquisition for the CIO 100 Awards & Conference.

Event Marketing Specialist

Foundry

Jan 2022 - Jan 2025 (3 years)

Promoted to Event Marketing Manager in 2025. Supported integrated marketing strategy for executive technology portfolio, including campaign execution and audience growth.

Event Marketing Campaign Management Email Marketing Social Media Marketing Partner Marketing Content Marketing Salesforce HubSpot Adestra Constant Contact Cvent InGo WordPress Photoshop Canva Monday.Com Microsoft Office Google Workspace

Event & Marketing Coordinator

New England Motorcycle Group

Jan 2020 - Jan 2022 (2 years)

Planned and promoted 150+ branded events across five dealerships, connecting audience engagement with traffic, loyalty, and sales objectives. Built campaigns across email, social, digital promotion, creative design, and in-store touchpoints while preserving the Harley-Davidson brand experience.

Event Planning Marketing Campaigns Email Marketing Social Media Marketing Digital Promotions Creative And Design Vendor Management Contract Management Budget Management Partnership Management Logistics

Leasing & Marketing Consultant

Princeton Properties – Watch Factory Lofts

Jan 2019 - Jan 2020 (1 year)

Supported luxury residential leasing and retention through consultative tours, digital communications, resident events, and brand-aligned marketing.

Leasing Marketing Client Relations Digital Communication Event Planning Brand Alignment

Event Planning Coordinator

Cognia

Jan 2018 - Jan 2019 (1 year)

Built a scalable national event program, establishing registration, branding, communication, and stakeholder workflows from the ground up. Implemented Cvent standards and managed 100+ programs for 4–400 attendees while coordinating vendors and departments of education across four states.

Event Planning Program Management Cvent Vendor coordination Stakeholder Management Registration Management Branding Communication Skills

Education

Degrees, certifications, and relevant coursework

Lasell University

Master of Science, Marketing

Earned a Master of Science in Marketing and a Bachelor of Science in Event Management with a minor in Communication. Graduate capstone focused on generative AI for enhanced workplace performance.