At Times Internet Ltd, I drove yield management across app and web monetization, improving programmatic and direct revenue through inventory and pricing optimization. I also increased indirect revenue by 12% for ET.
I managed end-to-end campaign lifecycles and worked with Product, Tech, Sales, and QC teams to launch inventory formats and monetization innovations. I coordinated with DSP and SSP partners to strengthen demand and programmatic earnings.
At Paragon Digital Services Pvt. Ltd, I managed direct display campaigns for global clients and proposed data-driven upsell strategies based on campaign performance. I also analyzed inventory and forecasted future campaign needs.
At Genisys Group, I executed direct and programmatic campaigns using Simpli.fi. Earlier, as a Lab Assistant at Jaypee Institute of InformationTechnology, I managed analogue and digital labs and trained students on Multisim and MATLAB.
