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DeeDee User

@deedeeuser

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Strategic Content, Brand & Marketing Specialist with 8+ years experience.

Nigeria

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What I'm looking for

I seek a dynamic role that fosters creativity and strategic growth opportunities.

I am a Strategic Content, Brand & Marketing Specialist with over 8 years of experience in driving brand visibility and market growth through innovative content strategies and data-driven marketing campaigns. My journey has been marked by a proven track record of leading multi-disciplinary teams to achieve measurable results, leveraging consumer insights to enhance engagement and optimize marketing budgets for maximum ROI.

In my current role as Head of Content Strategy at Deedeesmedia, I have successfully directed comprehensive brand strategies that increased visibility by 80% across digital platforms. My expertise in SEO and social media strategies has resulted in a remarkable 70% year-on-year growth in organic traffic. I am passionate about fostering strategic partnerships and creating compelling narratives that resonate with target audiences, ensuring that brand messaging aligns with market trends and consumer preferences.

Experience

Work history, roles, and key accomplishments

Current

Head of Content Strategy

Current

Deedeesmedia

Jan 2023 - Present (2 years 6 months)

Directed the development and implementation of comprehensive brand strategies, boosting Deedeesmedia’s brands visibility by 80% across digital platforms. Spearheaded SEO and social media strategies that increased organic traffic by 70% year-on-year.

Content Strategy SEO Social Media Marketing Budget Management Team Leadership Data Analysis Brand Strategy Digital Marketing ROI Optimization

Head of Web Content

Deedeesmedia

Jan 2020 - Jan 2023 (3 years)

Managed a multi-disciplinary team of creatives, developing a cohesive content strategy that resulted in a 200% growth in social engagement and website traffic. Conducted in-depth market research to identify growth opportunities.

Content Strategy Team Management Market Research SEO Campaign Management Digital Marketing Brand Loyalty Analytics Consumer Insights

Media and PR Consultant

EDUCAND

Feb 2021 - Mar 2021 (1 month)

Provided media and public relations consulting services to enhance brand visibility and engagement for clients.

Public Relations Media Strategy Consulting Communication Skills Stakeholder Engagement Campaign Management Content Creation Digital Marketing Strategic Planning

Content Strategy Lead

Beard Men Care & Solutions

Jan 2018 - Jan 2020 (1 year 11 months)

Developed targeted content marketing strategies that drove a 200% increase in website visibility through optimized SEO and high-engagement social content. Led cross-functional initiatives in PR and social media management.

Content Marketing SEO Social Media Management Market Segmentation Digital Marketing Brand Loyalty Analytics

Content Marketing Lead

TaxProf.com.ng

Jan 2016 - Dec 2017 (1 year 11 months)

Utilized SEO best practices to achieve a 200% increase in page views within six months, ensuring optimized and highly relevant content for search engines. Collaborated on marketing strategies to improve visibility for SMEs.

SEO Content Marketing Marketing Strategy Analytics Social Media Content Creation

Tax Associate

DELOITTE

Feb 2014 - Jan 2016 (1 year 11 months)

Provided strategic tax advisory for cross-border transactions and compliance, enhancing service offerings for corporate clients and stakeholders.

Tax Advisory Compliance Corporate Client Management Strategic Planning Financial Analysis Risk Assessment Stakeholder Engagement

Education

Degrees, certifications, and relevant coursework

AltSchool Africa

Diploma, Product Marketing

2024 - 2025

Currently pursuing a Product Marketing Diploma, focusing on advanced marketing strategies, product positioning, and market analysis.

Lagos Business School

Programme, Business Management

2012 -

Participated in the Venture in Enterprise and Management Programme, gaining insights into business management and entrepreneurial strategies.

Google Digital Skills, Africa

Certificate, Content Marketing

2020 - 2021

Completed a Certificate in Content Marketing & Brand Storytelling, emphasizing the development of effective content strategies and brand narratives.

Federal University of Technology, Akure

Bachelor of Technology, Quantity Surveying

2006 - 2011

Grade: Second Class Upper

Completed a Bachelor of Technology in Quantity Surveying, achieving a Second Class Upper division. The program focused on the principles of quantity surveying, project management, and construction economics.