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Deborah Sogayar

@deborahsogayar

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Experienced UX Researcher with a strategic approach to design.

Brazil

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What I'm looking for

I seek a collaborative environment that values user-centered design and innovation, offering opportunities for growth and skill development.

As a UX Researcher with over 4 years of experience, I specialize in planning, conducting, and analyzing product and service design research. My strategic approach has consistently helped clients achieve their business goals through extensive user, consumer, and market research. I am distinguished by my ability to synthesize information and present it in a tangible way to stakeholders, utilizing Atomic Research methodologies.

Currently, I am developing my technical skills in Visual Design and Prototyping, while my expertise lies in Information Architecture, Research Ops, and Market Research. I have successfully conducted research strategies for various clients, facilitating interviews in multiple languages and creating comprehensive research repositories. My experience includes designing low-fidelity wireframes and high-fidelity prototypes, as well as organizing information hierarchies for websites and intranets.

Experience

Work history, roles, and key accomplishments

Current

Experience Designer Researcher

Current

Thoughtworks

Jan 2023 - Present (2 years 5 months)

As an Experience Designer Researcher at Thoughtworks, I conducted research strategy and planning for clients, facilitated interviews in multiple languages, and developed insights from various research methods. I created a Research Repository and designed sitemaps and prototypes using Figma, enhancing user experience and business strategies.

Research Strategy User Interviews Data Analysis Figma Notion UX Writing Prototyping Information Architecture Business Strategy Research Repositories

UX Designer

Handmade

Jan 2021 - Jan 2023 (2 years)

In my role as a UX Designer at Handmade, I collaborated on projects for Santander, analyzing their ecosystem to identify gaps and opportunities. I led design strategies aligned with business goals and created an Education and Mentorship Center on Notion, facilitating interviews and presenting findings effectively.

UX Design Design Strategy Notion Figma User Interviews Service Design Stakeholder Engagement Presentation Skills Collaboration

Education

Degrees, certifications, and relevant coursework

ESPM

Master of Market Research and Consumer Insights, Market Research and Consumer Insights

2023 - 2025

Relevant coursework includes quantitative and qualitative research methods used in market research, including survey design, sampling techniques, data collection, and analysis; theories of consumer behavior, factors influencing consumer decisions, and psychological and neurological aspects of consumer choice.

University of Brasília

Bachelor of Social Communication, Social Communication

2014 - 2019

Activities and societies: Bachelor Thesis: ENTREPONTOS: a political-poetic trajectory about lesbianism - Product descriptive memorial

Relevant coursework includes communication theories, models, and processes; the role of media in society, including its impact on culture, politics, and everyday life; principles and practices of mass media; and quantitative and qualitative research methods.