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Debbie SibalDS
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Debbie Sibal

@debbiesibal

E-commerce VA and Shopify store builder since 2019. Customer support, product listings, Meta ads and AI ad creatives for Shopify brands.

Philippines
Message

What I'm looking for

Long-term remote roles as an e-commerce VA, Shopify store manager or customer support specialist for Shopify and DTC brands. Also open to Meta ads, AI ad creatives and short-form content work. US, EU or AU hours are fine.

I’m an e-commerce VA and Shopify store builder based in Pasig City, Philippines. I’ve been building Shopify stores since February 2019 and I’m a Shopify Partner.

Right now I handle customer support for Shopify brands at Shogo.fr: email and chat tickets in Helpwave, order edits, refunds and tracking. In my first week I was clearing 75 to 95 emails per 4-hour shift, and on day one I rebuilt the refund tracking sheet, and the team adopted it.

On the store side I build and run Shopify stores: themes, custom sections, product pages, product listings, collections, SEO, CSV bulk uploads and Google Merchant Center. Recent builds are SnapMeal Protein and JC Daily Creatine. Before that I built Aquariums For Beginners and wrote every one of its blog articles and newsletters.

For marketing, I built and launched 154 Meta ad campaigns for fashion and footwear stores (EUR 38.8K spend, 1.57M impressions, 1,081 purchases), and I make AI ad creatives and AI UGC-style short videos in Canva, CapCut and Google Flow.

I work fully remote with fiber internet, backup 5G and a backup laptop, and I’m happy to cover US, EU or AU hours.

Portfolio: debbiesibal.vercel.app

Experience

Work history, roles, and key accomplishments

Freelance logoFR
Current

Shopify Store Builder

Freelance

Feb 2019 - Aug 2025 (6 years 6 months)

Building and customizing Shopify stores for clients and my own brands since 2019. Recent builds: SnapMeal Protein and JC Daily Creatine. Themes, custom sections, product pages, apps, CSV bulk uploads and Google Merchant Center. Built and launched 154 Meta ad campaigns (EUR 38.8K spend, 1,081 purchases).

SH
Current

Support Specialist

Shogo.fr

Jan 2026 - Present (9 months)

E-commerce customer support for Shopify brands in health, fashion and baby niches (including Limfae). Email and chat tickets in Helpwave, order edits, refunds and tracking in Shopify admin and track123. Cleared 75 to 95 emails per 4-hour shift in my first week and built a cleaner refund tracking sheet the team adopted on day one.

TH

Shopify Expert Assistant

ThriveEdge

Feb 2025 - Jan 2026 (11 months)

Managed Shopify stores day to day: product listings, collections, SEO and store optimization. Optimized product feeds in Google Merchant Center. Handled customer support and order management. Did competitor and product research, wrote product descriptions, and made AI product images and ad creatives.

Aquariums For Beginners logoAB

Shopify and Content Manager

Aquariums For Beginners

Jan 2022 - Aug 2025 (3 years 7 months)

Built the aquariumsforbeginners.com website on Shopify and ran it day to day. Wrote every blog article and newsletter, handled product listings and SEO, and made the store visuals.

Education

Degrees, certifications, and relevant coursework

BA

Bachelor of Science in Business Administration

Bachelor of Science, Business Administration

Completed bachelor's level coursework in Business Administration.

Tech stack

Software and tools used professionally

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