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Gerard Cali

@gerardcali

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I build and optimize Shopify storefronts with accurate catalogs, inventory, and smooth buyer journeys.

Philippines

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What I'm looking for

I'm seeking an E-Commerce Support or Shopify Assistant role where I can manage storefront setup, catalog accuracy, inventory, routine website changes, and backend operations. I want to grow into an operations manager role supporting retail brands.

I build, launch, and optimize Shopify storefronts with Your VA Buddy, turning raw ideas into functional digital stores. I organize collections, customize themes, configure payment gateways, create navigation, and resolve layout and checkout issues.

Across 15+ years in retail, customer service, and small-business support, I've managed inventory, vendor logistics, cash handling, and high-volume customer needs. I bring accurate data entry, stock tracking, keyword research, and dependable backend support to help online store owners protect sales and keep buyers happy.

Experience

Work history, roles, and key accomplishments

Current

Shopify Virtual Assistant

Current

Your VA Buddy

Jul 2026 - Present (2 months)

Build, launch, and optimize Shopify storefronts from scratch, managing setup, collections, layouts, payment gateways, and mobile responsiveness. Customize themes, create navigation menus, and fine-tune pages to match brand identity.

Shopify Ecommerce Theme Customization Payment Gateways Inventory Management SEO App integration Data Entry

Barista

Planet Smoothie

Dec 2023 - Dec 2025 (2 years)

Managed rapid order processing for 180+ daily customers at a US military base, handling high-volume front-counter interactions and precise POS cash handling. Directed raw food ingredient logistics, monitored stock levels, and audited supply shipments to achieve 0% runout rate.

Customer Service Point of Sale Cash Handling Inventory Control Time Management Food Safety Logistics

Small Business Entrepreneur

Daet Public Market

Jun 2018 - Jan 2023 (4 years 7 months)

Managed business modernization projects, onboarding 45+ vendors onto digital banking and inventory tracking. Audited supplier deliveries, restructured merchandising to boost foot traffic by 20%, and resolved logistics conflicts.

Digital Banking GCash Spreadsheet Inventory Supply Chain Vendor Management Quality Control Mediation

Barista

Papparoti

Mar 2016 - Apr 2018 (2 years 1 month)

Executed high-volume beverage preparation and rapid order fulfillment for 150+ international patrons. Managed front-counter displays, monitored stock levels, and handled cash drawer reconciliation with a perfect balancing record.

Customer Service Cash Handling Inventory Management Multitasking Teamwork Time Management

Barista/Cashier

Magic Fitness

Jul 2013 - Oct 2015 (2 years 3 months)

Processed over $1,500 in daily cash and card payments with 100% balance rate, streamlined order entry to reduce peak-hour waiting lines by 15%. Enforced food safety metrics and managed supply lists.

Point of Sale Cash Handling Customer Service Food Safety Inventory Management Communication Skills

Operations Supervisor

Bindawood

Jan 2009 - Mar 2011 (2 years 2 months)

Supervised daily supermarket operations and coordinated a team of 12+ retail associates. Audited stock availability, minimized inventory log errors by 18%, and resolved up to 30 complex buyer concerns daily.

retail management Team Coordination Inventory Auditing Logistics Customer Service Cash Management

Education

Degrees, certifications, and relevant coursework

Your VA Buddy

Virtual Assistant Professional Certification, Virtual Assistant

2026 - 2026

Completed Virtual Assistant Professional Certification, covering cloud architecture coordination, collaborative project tracking, digital outreach, task prioritization, and cross-functional hand-offs.

Your VA Buddy

Shopify Store Management, Shopify Store Management

2026 - 2026

Completed training in Shopify Store Management, covering advanced inventory synchronization, digital catalog optimization, SEO architecture, platform analytics, and automated app integration.

Freelance Academy

Real Estate Virtual Assistant, Real Estate Virtual Assistant

2026 - 2026

Completed Real Estate Virtual Assistant training, covering property database administration, CRM architecture, market intelligence research, digital asset listing, and portfolio visibility marketing.

Far Eastern University

Associate Degree, AB Mass Communication

1994 - 1997

Grade: 3.5 GPA

Activities and societies: Actively participated in campus media organizations, enhancing leadership, teamwork, and collaboration.

Graduated with honors, earning a 3.5 GPA. Developed strong communication, public relations, media management, and digital storytelling skills through academic coursework and practical projects.