Debancar World Concept User
@debancarworldconcept
Digital Marketing Manager blending data-driven campaigns with UI/UX design to grow measurable ROI.
What I'm looking for
I’m a results-driven Digital Marketing & UI/UX professional with a background in business studies and banking. I combine digital strategy, brand positioning, and user-centred design to improve customer experience and conversions.
As Digital Marketing Manager at Tiffytee World Concepts, I developed strategies that increased online engagement by 90%, boosted follower engagement by 100%, and improved conversion rates. I also launched Google Ads and Facebook Ads campaigns, increasing lead acquisition by 90% through strong ROI.
In my role at Debancar World Concepts, I manage PPC and social media campaigns, support business objectives with a content calendar, and deliver measurable growth. I’ve achieved top keyword rankings within 1 month and boosted traffic by 90% through SEO optimisation, while continuously refining performance using analytics.
Earlier, as a Banking Officer (Central Cash Unit) at Union Bank of Nigeria PLC, I managed portfolios, performed risk assessments, and ensured regulatory compliance—alongside collaboration with marketing to design financial products and increase customer acquisition by 100%. I bring that same disciplined, insight-led approach to digital execution using tools like Google Analytics, HubSpot, and Google Ads, plus design tools like Figma and Adobe XD.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
Tiffytee World Concepts
May 2021 - Present (5 years 2 months)
Developed digital marketing strategies that increased online engagement by 90% and improved brand visibility. Managed social media campaigns, launched Google and Facebook Ads, and optimized SEO using Google Analytics to drive conversions and lead acquisition.
Digital Marketing Specialist
Debancar World Concepts
Aug 2020 - Present (5 years 11 months)
Managed PPC and social media campaigns aligned to business objectives, including building a content calendar to increase engagement by 90%. Conducted SEO optimisation, achieving top keyword rankings within 1 month and increasing traffic by 90%, with ongoing market research and competitor analysis to refine strategy.
Banking Officer (Central Cash Unit)
Union Bank of Nigeria PLC
Jan 2006 - Present (20 years 6 months)
Managed retail and business client portfolios by delivering tailored financial solutions and conducting risk assessments for regulatory compliance. Collaborated with marketing to design financial products, contributing to a 100% increase in customer acquisition.
Education
Degrees, certifications, and relevant coursework
Lagos State Polytechnic
National Diploma, Business Studies
Completed a National Diploma in Business Studies at Lagos State Polytechnic in 2012.
SSCE O'Level
SSCE O'Level, Secondary Education
Completed SSCE O'Level education in 2002.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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