Open to opportunities

Abibat Amodu

@abibatamodu

I drive digital marketing campaigns and measurable lead growth while strengthening the finance and reporting behind every decision.

Nigeria

Message

What I'm looking for

I’m looking for international opportunities where I can run digital marketing campaigns with analytics and budget ownership, while partnering with finance to strengthen controls, reporting, and customer retention.

I design and manage digital marketing campaigns for SMEs across social media, email, and web channels, using analytics-driven optimization to lift engagement and improve lead conversion. In my freelance work, I run audience segmentation, content testing, and performance tracking, and I deliver monthly reports to clients.

Previously, I led end-to-end marketing strategy and customer acquisition at Monumental Guards Limited, strengthening CRM processes and supporting revenue growth through targeted campaigns. Earlier roles in accounting and cash operations included month-end close, expense control, reconciliations, and internal controls—so I bring a practical blend of marketing execution and financial discipline.

Experience

Work history, roles, and key accomplishments

Current

Freelance Digital Marketing Specialist

Current

Freelance

Jan 2023 - Present (3 years 7 months)

Design and manage digital marketing campaigns for SMEs across social media, email, and web channels. Increased client engagement by up to 45% through targeted content and analytics-driven optimization.

Digital Marketing Strategy Campaign Execution Social Media Marketing Email Marketing Google Analytics Meta Ads Lead Generation

Marketing Manager

Monumental Guards Limited

Jan 2021 - Dec 2022 (1 year 11 months)

Led end-to-end marketing strategy, branding, and customer acquisition initiatives. Strengthened CRM processes, improving customer retention by estimated 25%.

Marketing Strategy Branding Customer Acquisition CRM Customer Retention

Assistant Accounting Manager

Kings Guards Nigeria Limited

Jan 2018 - Dec 2020 (2 years 11 months)

Supported financial planning, reporting, and month-end close for large operational units. Reduced reporting discrepancies by improving internal checks and documentation standards.

Financial Reporting Budgeting Cost Control Internal Controls