I built and ran three private-label brands on Amazon US, managing product research, sourcing in China, FBA logistics, and Amazon PPC. One flagship outdoor product became a category best-seller, and the brand was sold in 2024 under a licensing deal that continues to generate royalties.
At Western Crest, I built a Shopify store from scratch for US and EU customers, with a catalog of 600+ SKUs and separate regional catalogs. I also set up Google Merchant Center, Shopping and Search campaigns, and purchase tracking with GA4 and GTM.
Before e-commerce, I built and ran international logistics businesses and worked in procurement and foreign trade, including at Zaporizhstal and Metinvest-Resource. That work included negotiating with suppliers, managing complex freight, and reducing equipment purchase prices by 25–30%.

