At ROYAL CANIN UKRAINE, I established the company’s first Direct-to-Consumer business and shaped its digital commerce strategy across online channels. I launched its inaugural online store with more than 200 SKUs, creating a new digital sales channel.
I led the store initiative from concept through implementation, managing business requirements, external agencies, commercial KPIs and operational processes. I also managed annual marketing investments of up to UAH 1.5M.
At CAMEL ACTIVE UKRAINE, I progressed from Operations Coordinator to Brand & Digital Commerce Manager. I helped move the business from traditional retail to omnichannel commerce by launching the brand on leading Ukrainian fashion marketplaces and developing end-to-end marketplace operating processes.
At ESSITY UKRAINE, I progressed from Sales Coordinator to Customer Service Manager, building and leading a seven-person Customer Service team. I managed customer operations for major retail chains and coordinated international supply chain operations across manufacturing sites in multiple countries.
