At Tier 11, I rebuilt a neglected creative function into a three-lane production operation across UGC, video and static, serving 23 client accounts. I built the intake, briefing and approval pipeline from nothing, helping reduce revision cycles by 28% and increase production capacity by 32%.
I own scope, timelines, resourcing and final sign-off across production, and source and manage a network of 150+ creators and freelancers. I also selected and rolled out Filestage as the review system of record across all 23 accounts; Filestage asked to publish the workflow as a customer case study.
At Alpha Inbound, I built the creative department from zero and led a team of nine across strategy, creative and production. I stood up intake and approval workflows that increased team productivity by 60%, and built QA into the approval chain to cut revision rounds by 18%.
Earlier, I ran the business side of Inky Black Design, including its P&L, sales cycle and project budgets, and managed vendors for physical packaging for Virgin Galactic’s nonprofit division. At Cr8tiveAce Design, I standardized production workflows that lifted productivity by 40%; I also ran The Pet People, a solo direct-to-consumer operation, and am a certified pet nutritionist, dog trainer and behaviorist.
