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Laura Martinez

@lauramartinez5

Production executive at High Scale who scaled a 150+ person org and built livestream production for four brands.

United States
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At High Scale, I lead a 150+ person production organization through 11 senior leads across teams in the US, Latin America, and Southeast Asia. We oversee 180+ weekly ad concepts across 40+ brand accounts.

I built livestream production end-to-end for four brands within two months, from set design and buildout to host sourcing and daily LIVE set coordination.

I also built a centralized production operations system for capacity planning, delivery, and reporting, and deployed AI and automation across casting, scheduling, and reporting.

At Narrative Ads, I owned end-to-end production for a flagship DTC account, maintaining 100% client retention across a 2+ year relationship with zero account escalations. As an independent multimedia producer, I directed and produced film, documentary, and music video content for US and European markets.

Experience

Work history, roles, and key accomplishments

HS
Current

Director of Production

High Scale

Nov 2023 - Present (3 years)

Promoted three times in under 3 years, from Senior Producer to VP, now leading a 150+ person production org through 11 senior leads across teams on 3 continents. Oversee 180+ weekly ad concepts across 40+ brand clients in a $3M+ annual client portfolio, including 56 assets delivered within 72 hours for a campaign launch.

NA

Senior Associate Producer

Narrative Ads

Jan 2020 - Nov 2023 (3 years 10 months)

Promoted twice within 1 year, from Editor to Producer to Senior Associate Producer, through consistent output and full ownership of a flagship DTC account. Owned end-to-end production for a flagship DTC account, holding 100% client retention across a 2+ year relationship with zero account escalations.

Education

Degrees, certifications, and relevant coursework

TU

TAI University

Master, Film & TV

Master's degree in Direction of Film & TV from TAI University in Madrid, Spain, completed in 2023.

University of California, Los Angeles logoUA

University of California, Los Angeles

Certificate, Entertainment Studies

Certificate in Entertainment Studies from UCLA in Los Angeles, United States, completed in 2021.

Full Sail University logoFU

Full Sail University

Bachelor, Film

Bachelor's degree in Film from Full Sail University in Orlando, United States, completed in 2019.

Tech stack

Software and tools used professionally

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