Dayanara Tavera

As Brand Strategy Lead, I directed a competitive brand analysis for the Live Tinted brand audit, proposing strategies to address brand challenges. My presentation received the highest rating in class, showcasing my ability to analyze and recommend effective brand strategies.

As a UX/UI Designer, I redesigned a cluttered website to improve usability and navigation. I developed a prototype using Wix, enhancing layout and functionality, which received positive feedback from peers and professors.

As a Team Strategist for the Nuuly Marketing Strategy Project, I led a semester-long project focused on enhancing customer experience and community engagement. I proposed a campaign with financial projections indicating a 78% potential ROI, aligning sustainability with brand values.

As a Part Time Associate, I leveraged product knowledge and brand aesthetics to provide personalized recommendations, consistently exceeding sales targets. I contributed to customer loyalty through engagement in the James Avery Connect program and collaborated on visually stunning product displays to enhance customer experience.

In my role as a Supply Chain Management Intern, I streamlined inventory organization using the Periodic Automatic Replenishment system, enhancing operational efficiency. I redesigned the online PAR database for improved clarity and strengthened communication between teams with different operational needs.

Grade: 3.2

Pursuing a Bachelor of Business Administration with a focus on Marketing, complemented by minors in Communication Studies and Sociology. Achieved an overall GPA of 3.2.