Open to opportunities

DAWN WILLIS

@dawnwillis

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Senior digital content strategist and editor using AI prompting to deliver compliant, accurate medical communications.

United States

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What I'm looking for

I’m looking for a team where I can own medical/digital content quality end-to-end—using AI prompting and editorial governance to improve clarity, compliance, taxonomy, and performance while partnering with cross-functional stakeholders.

I’m a detail-oriented editor and digital content strategist with 20+ years of experience supporting pharmaceutical marketing, academic medicine, and government healthcare initiatives. I leverage AI-driven content generation, prompt engineering, and model optimization to enhance editorial workflows while maintaining scientific accuracy.

Across my roles, I’ve led content strategy and editorial oversight—building editorial policy and SOPs, improving content architecture with taxonomy and metadata structuring, and integrating CMS/database workflows. I’m especially strong in regulatory and web compliance (FDA, HHS, 508), and I create AI-assisted editorial guidelines that enable efficient human-AI collaboration for high-quality medical communications.

Experience

Work history, roles, and key accomplishments

Contract Digital Content Strategist

Subaru Of America, Inc.

May 2024 - Jun 2025 (1 year 1 month)

Spearheaded digital content strategy initiatives focused on brand integrity and cross-department messaging alignment. Collaborated with internal teams and agencies to ensure consistent, targeted messaging while analyzing content performance and maintaining editorial oversight.

Content Strategy Cross Functional Collaboration Content Performance

Content Strategist / Editor

Riva Solutions, Inc.

Jul 2022 - May 2023 (10 months)

Edited and optimized healthcare web content for U.S. Department of Health & Human Services (HHS) websites while applying SEO/SEM best practices. Ensured 508 accessibility compliance and metadata standards, and used Google tools for content analytics to improve clarity and engagement.

SEO SEM 508 Compliance Metadata Content Optimization

Digital Content Strategist / Editor

Merck & Co., Inc.

Jan 2014 - Jan 2022 (8 years)

Led medical content strategy and digital publishing for an international pharmaceutical audience, overseeing creation, review, and editing for accuracy and compliance. Built a digital content management database, developed taxonomy and tagging for searchability, and negotiated vendor contracts to deliver cost savings while maintaining editorial standards.

Content Strategy Digital Publishing Medical Compliance Content Management Taxonomies

Education

Degrees, certifications, and relevant coursework

Lock Haven University

Bachelor of Arts (B.A.) in English, English

Grade: With Honors

Earned a Bachelor of Arts in English with Honors.

West Chester University

Master of Arts (M.A.) in English, English

Grade: Cum Laude

Activities and societies: Editorial Assistantship for the College Literature literary journal; taught grammar to remedial and ESL students.

Earned a Master of Arts in English and completed an editorial assistantship for the College Literature literary journal.

Drexel University

Master of Science (M.S.), Information and Library Sciences

Grade: Magna Cum Laude

Earned a Master of Science in Information and Library Sciences with a focus on database and information management and database development.

Temple University - Center for Innovation and Entrepreneurship

AI Prompting Certificate Course, AI Prompting

Completed an AI Prompting Certificate Course focused on designing, refining, and evaluating prompts for generative AI systems using real-world business and creative use cases.