Dawid Nawrocki

Technical lead for web platform and growth systems, increasing signup conversion by 18% via systematic A/B testing of onboarding flows and adding $150K+ to annual pipeline. Owned end-to-end development of appsmith.com and built lead enrichment/routing automation integrating Reo.dev, Clay, and Salesforce.

Delivered 50+ projects for international clients, including marketing sites, landing pages, and web applications. Built Webflow + Airtable + Make.com automation systems for content and lead management and conducted technical SEO audits improving clients' organic traffic.

Led marketing web development and optimization, building an interactive ROI calculator that generated 340+ qualified leads in the first quarter. Built and optimized landing pages in Webflow and resolved GTM tracking issues that caused data loss in attribution reporting.

Developed and maintained the hygraph.com marketing website serving 100K+ monthly visitors. Built a design system in Storybook, implemented experimentation infrastructure for concurrent A/B tests, and set up Segment-based analytics for cohort and funnel optimization.

Built growth experiments and acquisition systems, including a homepage rebuild that increased demo requests by 31% and reduced bounce rate by 22%. Migrated CMS to Storyblok, implemented programmatic SEO (200+ pages), and set up a Segment-to-BigQuery analytics pipeline to run 15+ A/B tests on demo request flows.

Built marketing websites and conversion optimization assets, contributing to a 2x increase in MQL volume over the tenure. Implemented A/B testing programs and marketing automation workflows (Zapier/Integromat) and integrated Chili Piper scheduling to increase demo show rates by 34%.

Worked on frontend development across client projects, leading a migration from Backbone.js to Vue.js for a university e-learning platform serving 10K+ students. Delivered pixel-perfect UI implementations for client teams and established component reuse patterns to reduce frontend development time by 25%.

Led editorial team and publishing workflows, building experience in content operations and quality at scale. Managed day-to-day publishing processes to support consistent output.

Worked as an editor within Wirtualna Polska, contributing to editorial production and publishing workflows. Built foundational experience in content operations.

Postgraduate study in Sound Production at the Polish-Japanese Academy of Information Technology in Warsaw.

Master's studies in New Media Studies at Adam Mickiewicz University in Poznań.