David Smith

Friom August of 2018 until February of 2021 I worked across a wide variety of brands and projects to held develop and coach strategy for companies. The industries varied, from cannabis (both retail and distribution) to accounting, luxury door hardware to SaaS. Most of this work was across content, branding, and social media support.

I was critical in the establishment of content marketing strategies across
a diverse selection of clients. Working in tandem with the copywriting team, I was
responsible for making sure our content was keyword rich, and optimized for maximum SEO impact. Further, was responsible for the establishment of content plans, expanding from written content, to social media graphic content, to video content

As Marketing Director at a prominent Calgary Toyota dealership, I oversaw all marketing operations. This included campaign planning, delegating graphic design, ensuring social media engagement, budgeting, resource allocation, and reporting KPIs to upper management. Additionally, I spearheaded the creation of a new ecommerce sub-brand for parts and accessories sales.

I was directly responsible for planning all content across our digital platforms, including Twitter, Instagram, Facebook, and YouTube. This was in an effort to grow and expand the brand's image across Canada into new markets. This required delegating to in-house graphic designers and internal talent to ensure content was developed and released in a regular schedule.