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David Lance

@davidlance

AI technology leader at GOLIN KETCHUM who raised enterprise AI adoption from 15% to 95% and delivered $47M in productivity value.

United States
Message

At GOLIN KETCHUM, I own global AI technology strategy and enablement across an 1,800-employee agency network. I architected the adoption program that moved usage from 15% to 95% in 12 months and generated $47M in documented productivity value.

At PROFER, I co-founded a bootstrapped SaaS platform for roofing professionals and own its technology end to end, from requirements and architecture through engineering and data strategy. Earlier, I founded Bottle Rocket’s AI platforms practice and ISTET GAMES, and led enterprise software delivery and technology integration across my other roles.

Experience

Work history, roles, and key accomplishments

Golin Ketchum logoGK
Current

VP, Global AI Technology Lead

Golin Ketchum

Jan 2025 - Present (1 year 9 months)

Owned technical strategy, architecture, and enablement for enterprise AI transformation across 1,800 employees, lifting adoption from 15% to 95% in 12 months and generating $47M in documented productivity value. Led technology integration through two mergers and built three enterprise-grade agentic applications.

PR
Current

Co-Founder & Chief Technology Officer

Profer

Jan 2025 - Present (1 year 9 months)

Co-founded a bootstrapped SaaS platform for roofing professionals, owning technology end to end from concept to live production. Built go-to-market and customer engagement strategy with product instrumentation for measuring activation and retention.

Bottle Rocket logoBR

Head of AI Platforms & Solutions Architect

Bottle Rocket

Jan 2022 - Dec 2025 (3 years 11 months)

Founded and led the firm's AI platforms practice, serving as executive technical counterpart to C-level clients across airline, retail, banking, and staffing. Originated an internal venture on enterprise data utilization and turned thought leadership into a private LLM knowledge product.

IG

Founder & Chief Executive Officer

Istet Games

Jan 2017 - Dec 2022 (5 years 11 months)

Founded and ran an educational video game studio end to end, including entity formation, private financing, product, marketing, and go-to-market. Released two titles publicly on itch.io to build an audience and gather player feedback.

SC

Programmer

Stonebridge Consulting

Jan 2000 - Dec 2001 (1 year 11 months)

Implemented digital billing and ETL modernization for a major telecommunications carrier.

Education

Degrees, certifications, and relevant coursework

Texas A&M University logoTU

Texas A&M University

BBA, Information and Operations Management

Earned a BBA in Information and Operations Management from Texas A&M University in 2000.

Tech stack

Software and tools used professionally

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