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Shepherd Tsoka

@shepherdtsoka

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Experienced Data Analyst, with extensive knowledge in Marketing Analytics & predictive modelling

Canada

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What I'm looking for

I am looking for a role that allows me to leverage my analytics expertise in a dynamic environment, fostering innovation and driving strategic growth.

Shepherd is an accomplished Analytics Professional with extensive experience in data analysis, marketing science, and statistical operations.

Proven track record in developing tailored analytics solutions, optimising business operations, and driving strategic decision-making for diverse industries.
Expertise in big data analytics, machine learning, and consumer insights. Notable achievements include leading cross-functional teams to enhance performance and efficiency, managing large-scale projects for prominent clients such as Coke and Colgate, and implementing data-driven strategies to drive revenue growth. Adept at delivering clear and concise presentations to stakeholders.
Excellent working knowledge of Microsoft Office, SPSS, SAS, Stats Direct, R, SQL, Business Objects, Sawtooth Software, Ronin, Google Data Studio, Power BI and MIS.

Career goal: To leverage analytical expertise to further drive business success and innovation.

Experience

Work history, roles, and key accomplishments

Marketing Science Manager

GFK - An NIQ Company

Jul 2022 - Dec 2023 (1 year 5 months)

1. Spearheaded multiple analytical projects for huge GFK clients, that increased the ROI and market share, by developing targeted marketing strategies based on in-depth consumer trend analysis using various techniques
2. Directed all forms of significant testing on new data, segmentation of data for effective analysis and modelling customer user journeys for products

Project Management SQL Communication Communication Skills Problem Solving R SPSS

Lead - Analytics and Insights

Data Innovators

Jun 2021 - Jun 2022 (1 year)

1. Directed multiple company-wide projects focusing on Data Visualization using Power BI, Google Data Studio and Excel, for strategic communication and implementation
2. Played an instrumental role in developing and managing the 'impact board', which is an in-house product used for streamlined tracking, and customized data collection and analysis for clients' projects

Communication Skills Project Management Problem Solving Google Data Studio Power BI SPSS Big Data Analytics

Analytics and Insights Manager

New Leaders Foundation

Jun 2017 - May 2021 (3 years 11 months)

1. Developed the Learner Intervention Planning (LIP) statistical model to predict learner performance using machine Learning algorithms, significantly impacting educational strategies and outcomes, using R and SPSS
tools.
2. Provided mentorship to colleagues on diverse methods for data analysis using Power BI, SPSS, R and STATA

Communication Skills Project Management Problem Solving Google Data Studio Power BI SPSS Big Data Analytics

Statistical Operations Lead

AC NIELSEN

May 2014 - May 2017 (3 years)

1. Directed the management of statistical operations and conducted the execution of onshore processes within the Measurement Science Division focusing on Central and East Africa
2. Analyzed and conveyed local market conditions to optimize delivery processes
3. Handled client queries related to data validations, extraction, sample inspection, and analysis using SAS, SQL,
R

Communication Skills Project Management Problem Solving Google Data Studio Power BI SPSS Big Data Analytics SAS SQL

Business Analyst

University of the Witwatersrand

Jan 2009 - May 2014 (5 years 4 months)

1. Conducted comparative analysis of University of Witwatersrand with both domestic research-intensive
universities and international institutions.

2. Analyzed University performance in various business intelligence domains against national and global peer institutions