Amanda N

Co-founded a creative agency delivering branding, digital and film/content production for clients. Designing an AI habit tracking app called Twyn, currently in development with a growing waitlist.

Collaborated with engineering to define technical constraints early, reducing design-to-development handoff time by 50% and shipping a whole app redesign in 4 weeks. Identified broken invite loop through user interviews, restructured social mechanics, drove a 35% increase in retention and 12% growth in D2 friend connections, and grew user base from 10k to 100k. Led design 0→1 end-to-end across 6 e

Delivered branding, print and digital design across 50+ clients and industries over 9 years. Projects featured in Selfridges, London and Canary Wharf, London.

Directed a team of 4 designers to design 4 Web3 platforms from 0→1: a DEX, NFT marketplace, launchpad and marketing site. Built and maintained design systems used across all four products and partnered with engineering and product to define platform vision.

Implemented ongoing tracking metrics to measure the success of each visual campaign. Hired and managed a team of 4 junior designers and conceptualised and created 3 billboard campaigns reaching 150k audience.

Created various forms of content (graphic, motion, 3D) for socials and website needs.

Pursued a Master of Science in Computing and Creative Industry, combining technical and creative disciplines.

Earned a Bachelor of Arts with Honours in Graphic Design and Communication.