Open to opportunities

Dariia Pivneva

@dariiapivneva

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Brand & Digital Marketing consultant helping startups grow via brand strategy, content, and performance metrics.

Ukraine

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What I'm looking for

I’m looking for a role where I can own brand strategy and performance together—guiding creative brand building, content, and marketing funnel execution with measurable results, ideally in a startup environment and with room to scale customer acquisition.

I’m a Ukrainian Brand Marketing Consultant with 7+ years of worldwide experience (USA, Europe, Australia markets) in start-up environments. I lead products and services into new markets, combining strong creative brand building and content with clear marketing distribution channels, marketing funnel thinking, and metrics.

Since March 2023, I’ve worked with tech startups and Amazon-oriented e-commerce brands, developing comprehensive brand strategies and marketing plans to increase brand awareness and drive customer acquisition—along with research that supported product expansion and resulted in up to 3x sales. Previously, as a Marketing Communications Lead, I supervised end-to-end marketing communications, created BrandBook and Brand guidelines, and led creative marketing and content strategy that improved website traffic and engagement; earlier, as an Online Marketing Manager and SEO Specialist, I built marketing strategy from scratch, managed content and multilingual landing pages, ran acquisition through Google/Facebook/LinkedIn/Twitter Ads, and supported analytics and reporting (including growing a user database from 200 to 7000 and increasing site traffic by 3x).

Experience

Work history, roles, and key accomplishments

Current

Brand Marketing Consultant

Current

French Cases

Mar 2023 - Present (3 years 4 months)

Developed brand strategies and marketing plans to increase brand awareness and drive customer acquisition. Researched product expansion opportunities and built a customer segmentation model to support new growth initiatives.

Brand Strategy Marketing Planning Content Metrics Customer Acquisition Customer Segmentation Market Analysis English Communication

Marketing Communications Lead

Opinov8 Technology Services

Sep 2020 - Jan 2023 (2 years 4 months)

Led development and supervision of company marketing and communications strategies, including internal and external brand communications. Created brand book and guidelines and managed web rebuild/redesign, content creation, and marketing campaigns with a design/copywriting/development team.

Marketing Communications Brand Guidelines Content Strategy Creative & Marketing Website Redesign Content Creation Campaign Management Team Leadership Stakeholder Management

SEO Specialist

LuckyLabs

Managed multiple projects in competitive niches across foreign markets and developed promotion strategies for those projects. Coordinated with content and development teams and formed/controlled teams of freelancers, participating in project launches.

Project Management Promotion strategy Cross Functional Communication Competitive Market Operations

Online Marketing Manager

Smashdocs

Built marketing strategy from scratch, managing full-cycle content production and developing multilingual landing pages. Handled user acquisition through paid ads and newsletter performance, while managing remote specialists and conducting regular audits, analytics, and reporting.

Marketing Strategy Content Production Video And Design Assets SEO Optimization User Acquisition Google Ads Facebook Ads LinkedIn Ads Twitter Ads Newsletters Analytics Reporting Remote Team Management Audit

Online Marketing Manager

Boosta

Managed multiple projects across competitive niches and foreign markets. Improved site traffic and conversions through targeted SEO, handled on-page and off-page optimization, and trained colleagues on linkbuilding and content management including WordPress and basic HTML.

SEO Strategy On Page SEO Off Page SEO Link Building Content Management WordPress HTML

Education

Degrees, certifications, and relevant coursework

Alina Glazova

Course, Presentation design

2023 -

Power of Presentations (from Structure to Design) course with Alina Glazova.

Banda Agency

Course, Creativity

2023 -

Deep dive into creativity (STRUS) by Pasha Vrzhesh.

Mobius School

Course, UI/UX, Web and Graphic Design

2023 -

UI/UX, web, and graphic design course at Mobius School.

SKVOT

Course, Digital Marketing

2022 -

Digital Marketing without Nonsence course by T. Kozlovskyi (SKVOT).

National University of Kyiv-Mohyla Academy

Bachelor's degree, Marketing and Business Management

Activities and societies: Final paper: Digital Marketing as a communication tool on B2B market.

Bachelor's degree in Marketing and Business Management at National University of Kyiv-Mohyla Academy; final paper topic: Digital Marketing as a communication tool on B2B market.