I'm leading media strategy and digital transformation at ASM Group in Almaty, developing omnichannel plans for Coca-Cola, MARS, Danone, Beiersdorf, Reckitt Benckiser, and Kaspi.
I’ve built integrated media, content, influencer, sponsorship, and brand activation programs across DASM, Gazprom Media, Havas Media, Publicis Media, and BBDO Proximity. My work spans TV, digital, social, OOH, retail media, branded content, and performance-driven communications.
At Gazprom Media, I increased digital special-project billings by 13% year over year and reduced project development and production timelines by 43%, from seven to four weeks. At Havas Media, I increased total client billings by 30% while doubling department revenue, and led an Effie Awards Russia 2022 Bronze-winning campaign.
I bring 18+ years of experience connecting media investment to commercial and brand-growth goals, leading cross-functional teams, and building strategic partnerships with platforms including Google, TikTok, and Yandex. I’m especially energized by data-driven planning, media innovation, and measurable effectiveness.
