Open to opportunities

Kayla Chang

@kaylachang

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Dynamic marketing manager with expertise in global partnerships and user acquisition.

South Korea

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What I'm looking for

I am looking for a role that fosters creativity and strategic growth in a collaborative environment.

I am a dynamic and results-driven Channel Operations Manager with over six years of experience in expanding global partnerships and optimizing marketing channels for user acquisition and trading volume growth. My expertise lies in managing influencer and KOL networks, designing data-driven strategies, and implementing effective campaigns that boost performance across various channels.

Throughout my career, I have successfully generated over 10,000 sign-ups in just one month through top-tier Twitter influencers and secured five key partnerships at Token 2049, significantly expanding our global influence. My role as a Global Marketing Strategist at RealWorldAssetINC has allowed me to lead influencer-driven campaigns, achieving a 30% increase in user acquisition and a 23% uplift across social media platforms.

With a strong foundation in creative content strategy and performance marketing, I have designed and optimized end-to-end email campaigns that drive significant user growth. My dedication to excellence was recognized when I earned the Best Service of the Year award for my exceptional performance in cross-border partnerships and influencer campaigns.

Experience

Work history, roles, and key accomplishments

Current

Global Marketing Strategist

Current

RealWorldAssetINC

Jan 2024 - Present (1 year 5 months)

Generated over 10,000 sign-ups in one month through strategic collaborations with top-tier Twitter influencers. Created high-impact content that significantly drove engagement and strengthened brand presence across various platforms.

Influencer Marketing Content Creation Social Media Management Brand Management Partnership Development User Acquisition

Marketing Manager & Specialist

SecuchartGlobal(p2eAll)

Jan 2021 - Dec 2023 (2 years 11 months)

Led influencer-driven campaigns that increased user acquisition by 30% and achieved a 23% uplift across social media through creative, targeted strategies. Owned full-cycle content development and spearheaded an airdrop campaign, growing social media followers by 30% before launch.

Campaign Management Performance Marketing Influencer Marketing Content Development Airdrops Email Marketing Social Media Growth

Marketing Manager & Specialist

EUOral&MaxillofacialSurgeryClinic

Jan 2017 - Dec 2021 (4 years 11 months)

Boosted marketing reach in China, Japan, and Thailand, driving a 35% sales increase through strategic influencer partnerships. Created engaging content across platforms while ensuring seamless global communication through translation and interpretation.

Translation Interpretation Marketing Strategy Sales Growth