Danielle McCier
@daniellemccier
Transformation Director engineering scalable operating models and enterprise change to drive efficient, profitable growth.
United StatesWhat I'm looking for
I’m a Transformation Director and Engagement Lead with 15+ years of experience engineering scalable operating models, organizational design, and cross-functional governance across entertainment, media, and digital agency environments. I partner closely with Managing Directors and C-suite stakeholders to lead enterprise change management initiatives, protect multi-million dollar portfolio margins, and translate complex business strategies into sustainable operational growth.
In my current role, I lead operational architecture and commercial governance across high-stakes enterprise accounts, re-engineering multi-disciplinary workflows across global time zones to maximize velocity. I’ve also driven measurable improvements through operating model re-engineering (37% efficiency lift on a $20M+ enterprise account), AI-enabled workflow innovation (25% reduction in manual overhead), and standardized intake/reporting frameworks that reduce stakeholder alignment friction (20–30% across multi-region portfolios). Previously, I built the Los Angeles project management function from the ground up, scaling a team of 12+ and engineering intake models and capacity matrices for the Amazon Music account.
Experience
Work history, roles, and key accomplishments
Transformation & Operations Director
Tbwa\Chiat\Day
Jan 2023 - Present (3 years 6 months)
Leads operating model transformation and commercial governance for high-stakes enterprise accounts, re-engineering multi-disciplinary workflows across global time zones. Serves as a C-suite advisory partner and portfolio leader for a $15M+ annual budget.
Director, Project & Team Transformation
Laundry Service
Jan 2020 - Jan 2023 (3 years)
Built and scaled the Los Angeles project management function from the ground up, including team development and operating model design. Architected a global operating system for the Amazon Music account and optimized resource utilization through capacity planning.
Managed end-to-end production workflows for 100+ global assets, coordinating multi-office vendor networks. Ensured compliance across complex corporate structures and production processes.
Managed cross-functional team dynamics to deliver complex, multi-channel integrated campaigns and high-budget production launches on time and on budget. Provided client advisory support across integrated solutions delivery.
Artist Development Manager
Atlantic Records
Jan 2007 - Jan 2011 (4 years)
As an artist development manager, formulated and managed artist production and promotional budgets to ensure fiscal discipline and margin adherence. Directed operational logistics for artist campaigns and served as a central liaison between stakeholders and media outlets.
Executive Assistant
Atlantic Records
Held an Executive Assistant role at Atlantic Records as part of a promotion track leading to Artist Development Manager.
Department Coordinator
Atlantic Records
Held a Department Coordinator role at Atlantic Records as part of a promotion track leading to Artist Development Manager.
Education
Degrees, certifications, and relevant coursework
Georgia State University
Bachelor of Business Marketing, Marketing
Earned a Bachelor of Business Marketing degree from Georgia State University.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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