Open to opportunities

daniele casale

@danielecasale1

I’m a Digital Product Manager blending business economics, UX craft, and AI-driven innovation to ship measurable growth.

Italy

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What I'm looking for

I’m looking for a digital product role where I can blend product strategy, user research, and data analysis to ship AI-enabled experiences. I want an Agile environment that values experimentation, fast learning, and measurable impact.

I’m an International Master in Digital Innovation candidate with a dual background in Business Economics and Digital Innovation. I bring analytical rigor into product strategy, UX/UI, and AI-driven solution design.

At Deloitte (Genoa), I worked as an Audit & Consulting Intern, managing financial auditing for major clients and resolving data discrepancies using Monetary Unit Sampling. I leveraged advanced Excel functions to analyze business performance and surface actionable insights.

As a Sales Manager at Abercrombie & Fitch (Milan), I exceeded weekly sales KPIs (UPT, ADS) by leading and coaching a team of 6 associates. I used CRM data and customer insights to personalize the shopping experience, achieving a 12% increase in conversion rate.

As a UX & Business Designer (Freelance) for Lifestylestudio, I designed a no-code web platform to accelerate time to market and support a hybrid service model, while driving a 55% revenues increase in 5 months. As Product manager & Founder at SwellSync, I defined the “Dual-mode” (Surf/Ski) architecture, applied Agile and Scrum to deliver an MVP with users’ requests, and structured a Freemium strategy to solve the marketplace “chicken & egg” paradox.

Experience

Work history, roles, and key accomplishments

UX & Business Designer

Lifestylestudio

Apr 2025 - Aug 2025 (4 months)

Designed a wellness web platform with no-code tools to shorten time to market and enable a hybrid online services model. Built a digital marketing strategy and financial forecast model that drove a 55% revenue increase and grew customers from 213 to 335 (+57%) in 5 months.

No Code Development UX UI Design Product & Design User Research MVP Development Digital Marketing Strategy Financial Forecasting KPIs Business Modeling

Audit & Consulting Intern

Deloitte

Sep 2024 - Apr 2025 (7 months)

Managed financial audits for major clients (Eataly, FOS Group, FILSE), resolving data discrepancies using Monetary Unit Sampling techniques and analyzing business performance with advanced Excel functions.

Financial Auditing Monetary Unit Sampling Excel Data Reconciliation Audit Support Consulting

Product Manager & Founder

SwellSync

Dec 2025 - Present (6 months)

Defined a “dual-mode” (Surf/Ski) product architecture to address seasonal retention challenges, balancing technical constraints with user feedback to prioritize high-impact features. Led the full development lifecycle using Agile and Scrum sprints and launched a freemium business model via a zig-zag ignition approach.

Product Management Agile Scrum Sprint Planning Business Development

Education

Degrees, certifications, and relevant coursework

Politecnico di Milano (PoliMi GSOM)

International Master in Digital Innovation for New Business Design, Digital Innovation

2025 - 2026

Activities and societies: Key modules include Digital Product Management, Product Strategy, Digital Product & Service Design, Innovation Strategy, and Digital Transformation Governance.

International Master in Digital Innovation for New Business Design, specializing in digital product and strategy. Applies Lean Startup and Agile frameworks to design AI-driven digital solutions.

University of Genova

Bachelor's Degree in Business Economics, Business Economics

2020 - 2024

Bachelor’s Degree in Business Economics with foundations in business disciplines, modeling, and strategic planning. Thesis focused on the scaling and expansion strategy of the wellness company LifestyleStudio.

Erasmus Study Abroad (Spain)

Erasmus exchange program, Business Economics

2022 - 2023

Erasmus exchange semester studying Business Economics entirely in Spanish. Completed coursework with improved proficiency in professional and academic terminology.

High School (Arts - Graphic Design)

High School Diploma (Arts), Graphic Design

2015 - 2020

Activities and societies: Training included visual communication, graphic design, branding, and digital illustration (e.g., Adobe Photoshop and Illustrator).

High school diploma in Arts with a specialization in graphic design. Built technical expertise in visual communication, branding, and digital illustration using Adobe tools.

Coursera (Google UX Design Certificate)

Google UX Design Certificate, UX Design

2025 -

Activities and societies: Covered UX research, low- and high-fidelity prototyping, and usability testing using Figma.

Completed the Google UX Design Certificate focused on user research and prototyping. Built and validated a responsive mobile app concept through usability testing and iterative design.