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Daniel Bray

@danielbray

Strategic, creative, brand & visual communications designer, working across identity systems, publications, experiences & manufactured objects.

United Kingdom

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What I'm looking for

I’m looking for a senior brand design or visual communications role with scope for creative direction. I want to shape briefs, set direction, build durable systems and stay close to production. I’m drawn to organisations with complex ideas to make clear or brands that need more structure. Remote-first is ideal. I value trust and clear communication, plus access to decision-makers.

At Jaguar Land Rover, I lead visual communications in the Brand Creative Strategy team, shaping enterprise brand work across vehicle programmes, material strategy, executive communications, and cultural engagement.

I set briefs and direct agencies, photographers, fabricators, and production partners through governance, proofing, and sample sign-off. My Land Rover presentation identity system is used by more than 100 colleagues, and my Materiality work informed four vehicle programmes and the commodity roadmap to 2030.

I’ve led work ranging from InMotion Ventures’ $1bn Tata Group corporate venture fund investment case to the Library of Modern Luxury installation, Future Luxury concept book, and halo vehicle badge systems for SVR, SVX, SVA Autobiography, and Bespoke By SVO.

Through my independent practice, I build identities, editorial publications, digital platforms, and premium print for founders, private equity funds, family businesses, and specialist organisations—from naming and positioning through to production.

Experience

Work history, roles, and key accomplishments

Current

Lead Visual Communications Designer

Current

Jaguar Land Rover

Jan 2026 - Present (8 months)

Spearheaded design for a six-person enterprise unit, setting briefs and directing agencies and production partners through governance review cycles. Authored the Land Rover presentation identity system and led creative direction on major brand initiatives.

Brand Strategy Visual Identity Art Direction Design Systems Print Production Adobe Creative Cloud Figma Autodesk VRED Project Management

Current

Freelance Designer

Current

Daniel Bray

Jan 2011 - Present (15 years 8 months)

Independent brand designer for founders, family businesses, private equity firms and specialist brands, managing projects from positioning and naming through identity, editorial, digital platforms and premium print.

Brand Design Identity Design Editorial Design Digital Platforms Print Design Project Management

Lead Visual Communications Designer

Jaguar Land Rover

Jul 2022 - Jan 2026 (3 years 6 months)

Led visual communications for JLR’s Vision & Cultural Engagement team, turning strategy and cultural research into publications, installations, digital platforms and executive tools. Set briefs and directed agencies and production partners through delivery. Created a 12-issue editorial programme whose readership grew 54%, earning a JLR Exceptional Creator Award in 2025.

Creative Graphic Designer

Jaguar Land Rover

Aug 2017 - Jul 2022 (4 years 11 months)

C&M Creative Graphic Designer at Jaguar Land Rover. Specialising in Graphic Design, Design Implementation, Creative Direction, Brand Creation & Management, Trend Analysis, Brand Identity & Development, Project Management, Artworking.

Graphic Design Contractor

Jaguar Land Rover

Jun 2014 - Aug 2017 (3 years 2 months)

Created on-product graphics, presentations, identities, and strategic visual assets for Land Rover Design's Colour & Materials team. Developed concept routes and final vehicle graphics for Defender 2,000,000, and progressed into a lead role in 2017.

Graphic Design Vehicle Graphics Brand Identity Presentation Skills Creative Direction

Digital & Graphic Designer

Baylis & Harding

Feb 2013 - Jun 2014 (1 year 4 months)

In-house digital and graphic designer for a luxury brand, working across packaging, marketing collateral, magazines, exhibition graphics, brand identity, and retail environment.

Graphic Design Digital Design Packaging Design Brand Identity Marketing Collateral Exhibition Graphics Retail Design

Creative Packaging & Print Artworker

Sainsbury's

Jan 2012 - Feb 2013 (1 year 1 month)

Created and managed innovative packaging designs for General Merchandise as an in-house designer. Focused on mass-market retail, including brand identity, graphic design, and print artwork.

Brand Identity Graphic Design Design Implementation Creative Direction Brand Management Trend Analysis Project Management Artworking for Print