Open to opportunities

Jacinta Croagh

@jacintacroagh

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Seasoned writer and content strategist with 25 years of experience.

Australia

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What I'm looking for

I am looking for a role that values creativity and collaboration, where I can leverage my extensive experience in content strategy and digital marketing to drive impactful results.

As a seasoned writer and content strategist with almost 25 years of experience, I specialize in crafting compelling digital content that resonates and drives business impact. My expertise spans multiple industries, where I’ve honed my ability to shape brand voice, develop storytelling frameworks, and align content with broader business objectives.

I’ve led content strategies, crafted engaging web copy, digital campaigns, and product narratives, and worked closely with designers and developers to ensure content enhances user experiences across digital platforms. With a strong command of SEO principles and digital content best practices, I thrive in fast-paced, collaborative environments.

I am excited about the opportunity to bring my expertise in digital content and storytelling to POP and help shape innovative, high-impact content for global brands.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Content Consultant

Current

Croagh Ink

Jan 2018 - Present (7 years 5 months)

Established a business focused on content writing and strategy, providing services across various sectors including education, finance, and healthcare. Developed engaging digital content and marketing strategies to enhance client brand voice and storytelling.

Content Writing Digital Marketing SEO Brand Strategy Storytelling Client Engagement Social Media Management Content Strategy

Content Consultant

CXC Global

Jan 2020 - Dec 2022 (2 years 11 months)

Served as the primary content provider for blog, marketing, and internal communications. Became a subject matter expert in hiring and workforce management, delivering tailored content strategies.

Content Writing Internal Communications Workforce Management Marketing Strategy SEO Stakeholder Engagement

Head of Digital Marketing

CXC Global

Mar 2013 - Nov 2014 (1 year 8 months)

Led the digital marketing function across the Australia/New Zealand region, implementing omni-channel marketing strategies to enhance brand visibility and engagement in the employment market.

Digital Marketing Data Analytics Public Relations Content Strategy Stakeholder Engagement Social Media Marketing Internal Communications Brand Development

Various Advertising Agency Roles

Various

Jan 2003 - Mar 2014 (11 years 2 months)

Worked in multiple advertising agencies focusing on content writing and marketing strategy for both public and private sector clients, developing campaigns and brand communications.

Content Writing Marketing Strategy Brand Development Digital Marketing Copywriting Campaign Management Social Media Strategy Communications Strategy Branding

Various Media Roles

Various

Jun 1996 - Jan 2003 (6 years 7 months)

Engaged in sales, marketing, and brand roles across multiple media outlets, contributing to marketing strategies and promotions for various clients.

Sales Marketing Brand Strategy Media Relations Client Engagement Content Development Advertising Communication Skills Market Research

Education

Degrees, certifications, and relevant coursework

CXC Global

Bachelor of Business, Content Management

2014 - 2020

Working as a part-time contractor, I was the primary provider of blog, marketing, tender, website, social media and internal HR and workforce content and communications for CXC Global. I became the leading subject matter expert in the field of hiring, contingent workforce management, people management, workforce engagement and HR.

CXC Global

Digital Marketing

2014 - 2020

In this role, I was responsible for the digital marketing function of CXC Global across the HR & workforce communications region, where I brought knowledge, thought leadership and expertise to the forefront of the employment market via omni-channel marketing strategies.

Various Advertising Agencies

Marketing and Communications

2003 - 2014

During this stage of my career, I carved out my passion for communications and strategy working with clients in both public and private sectors, including Federal Government, Microsoft, IBM, and Commonwealth Bank.

Various Media Outlets

Media and Marketing

1996 - 2003

During this early stage of my career, I worked across multiple media outlets in sales, marketing and brand roles, including Fairfax Newspapers and JCDecaux.